|Matt Cutts on Link Building and Baiting|
Few really exact answers on link bait, social media promotion and widget distribution. Also a surprisingly open note on reciprocal links:
|And, thatís another place where not so long ago improved our documentation, because at first we said avoid the reciprocal links. Really, what you need to do is avoid the excessive reciprocal links. So we added the word excessive. |
The full interview is here. [stonetemple.com]
Thanks - I noticed one comment from Matt early on:
|Those links are links generated because of the sheer quality of your business or the value add proposition that you have thatís unique about your business. Those are the things that no one else can get, because no one else has them or offers the exact same thing that your business offers. |
In general it sounds like Google is aiming for a relatively complex taxonomy of link types and weighting for them.
Did you understand what Matt said about Digg? Do we know how valuable Digg links are?
I've hesitated about adding that Digg link on my site, because I've seen Digg pages that look like 950 penalties waiting to happen. They have pages full of links with the same anchor text, virtually, one after the other.
Perhaps your site wouldn't get 950d from the incoming link, but the Digg site would. (My main site was able to give good link juice while it was 950d.)
Do you use the Digg graphic/link on your sites to invite new links?
>>> because at first we said avoid the reciprocal links.
Originally, Google did not mention reciprocal linking at all. The word "reciprocal" did not even exist on their webmaster page. Then they addressed the issue of reciprocal and had to fine-tune it to add the word excessive.
|I've hesitated about adding that Digg link on my site, because I've seen Digg pages that look like 950 penalties waiting to happen. They have pages full of links with the same anchor text, virtually, one after the other. |
As I read it, Matt's not talking about the Digg pages themselves. He's talking about links you get from other sites because Digg put your site into the limelight. They visited you, they liked what they saw, so they linked to it.
And even if the Digg page itself gets a -950 treatment from Google, it still passes some juice. I have no concerns about linking to Digg because of that. I'm sure Google has figured out how to handle social media links in an even-handed manner.
I haven't used a Digg chicklet on the sites I build, but not because of any concern. It's just not a good fit for my topics. I do have clients who use them
|I haven't used a Digg chicklet on the sites I build, but not because of any concern. |
Digg Chicklet? Hehehe, that's the first time I've seen that reference. So those little "Digg It" functions are called Chicklets? :)
I've been visiting too many sites these past few months where that Digg Chicklet is responsible for some major performance issues. Those things should err out at a certain number of seconds. Just like the Google GA does.
That space between the lines in the Webmaster Guidelines just gets bigger and bigger. Or should I say smaller and smaller? I guess it depends on whether the glass is half full or half empty. :)
Sometimes, when I read Matt Cutts, I feel like Google is trying to bend the problem to suit their solution.
That damn problem just won't keep still!
|Sometimes, when I read Matt Cutts, I feel like Google is trying to bend the problem to suit their solution. |
Perhaps we should not forget that Matt Cutts is not a walking encyclopaedia and that he has to think on his feet during these interviews. We seem to hang on every single word he says.
"I call you when I need you, my heart's on fire
You come to me, come to me wild and wired
When you come to me
Give me everything I need
Give me a lifetime of promises and a world of dreams
Speak the language of love like you know what it means
ohh, it can't be wrong
Take my heart and make it stronger baby
You're simply the best, better than all the rest
Better than anyone, anyone I've ever met
I'm stuck on your heart, I hang on every word you say
Tear us apart, baby I would rather be dead"
Quite appropriate. ;)
I found most of the article vague. However this part IMO was the most important:
>>>Yeah, totally. I mean, one of my favorites is original research.
That little tidbit alone is one of the best, if not the best, way to get 'white hat' links. Combine it with an aggressive link building campaign to maximize your results, but the 'original research' concept of link building works like crazy.