Msg#: 3670700 posted 9:06 pm on Jun 9, 2008 (gmt 0)
C. Use the frustration of a ďmajor loss of referrals from GoogleĒ to motivate you to devote a little part of each day to getting up a PPC campaign, and mastering that form of traffic generation. Itís every bit as challenging as optimizing a site, and canít be learned over night. Itís not going to solve the immediate problem, but then these problems always seem to periodically crop up, donít they?
Msg#: 3670700 posted 5:09 am on Jun 10, 2008 (gmt 0)
Accelerate the diversification of your marketing channels and be thankful for the shock as a reminder that SEO is not a sustainable channel. Use it while it exists but get on with doing business. Business is about sustainability.
Web2.0 Product Unique and valuable content Unique and valued services
Some of the best internet business'that i observe are not good at SEO.
Msg#: 3670700 posted 5:43 am on Jun 10, 2008 (gmt 0)
I did B) some years ago but if it happened to me tomorrow, I will follow the A) option.
I supose the pattern could be: 1.- Open the Adsense stats and see the fall 2.- Check the site integrity and test some results (site:domain.com and so on) 3.- Take a look here to see what's the algorythm change, the new penalities or what's wrong 4.- Do some financial calculations to see that I can/can't live with this level of traffic 5.- If I can survive, back to work. If I can't survive, back to work harder.