| 9:06 pm on Jun 9, 2008 (gmt 0)|
C. Use the frustration of a ďmajor loss of referrals from GoogleĒ to motivate you to devote a little part of each day to getting up a PPC campaign, and mastering that form of traffic generation. Itís every bit as challenging as optimizing a site, and canít be learned over night. Itís not going to solve the immediate problem, but then these problems always seem to periodically crop up, donít they?
| 10:13 pm on Jun 9, 2008 (gmt 0)|
D. if the site is higher PR, change the commercial monetization of the site from a mix of commission and adsense income to less commission, no adsense and selling paid links.
E. Go into Ostrich mode.
| 2:06 am on Jun 10, 2008 (gmt 0)|
F. Stop linking to Google until they beg me for my traffic back.
| 3:43 am on Jun 10, 2008 (gmt 0)|
G. Get back to the drawing boards and build some more content that's worth linking to.
| 5:09 am on Jun 10, 2008 (gmt 0)|
Accelerate the diversification of your marketing channels and be thankful for the shock as a reminder that SEO is not a sustainable channel. Use it while it exists but get on with doing business. Business is about sustainability.
Unique and valuable content
Unique and valued services
Some of the best internet business'that i observe are not good at SEO.
| 5:43 am on Jun 10, 2008 (gmt 0)|
I did B) some years ago but if it happened to me tomorrow, I will follow the A) option.
I supose the pattern could be:
1.- Open the Adsense stats and see the fall
2.- Check the site integrity and test some results (site:domain.com and so on)
3.- Take a look here to see what's the algorythm change, the new penalities or what's wrong
4.- Do some financial calculations to see that I can/can't live with this level of traffic
5.- If I can survive, back to work. If I can't survive, back to work harder.
| 6:20 am on Jun 10, 2008 (gmt 0)|
Get a proper job
| 6:51 am on Jun 10, 2008 (gmt 0)|
A for me. If you keep working on the affected site Google should eventually reconsider.
| 6:55 am on Jun 10, 2008 (gmt 0)|
H Drop the project and start up another one.
I've done that several times over the last few years until I realised that strategy is almost the same as strategy
E: "Go into Ostrich Mode".
I'm now working on a new strategy:
H: Worship the Mighty Google, and see their every Wish as my Command. I.e. forget about Yahoo and MSN, design for Google and follow their rules to the letter.