Msg#: 3663222 posted 5:56 am on May 31, 2008 (gmt 0)
Yes, it definitely depends on the business model. Before making any decision about moving a domain, it would be very useful to read about the experiences others have had - and the possibility of major traffic loss for many months. There are some good references about moving to a different domain in the Hot Topics area [webmasterworld.com], which is always pinned to the top of this forum's index page.
The extra ranking help that might seem to be there from a keyword in the domain name is not as big a factor as it might seem at first, at least not from what I can see. Today's algorithm is not so simplistic, and tomorrow's algorithm will be even less so.
Msg#: 3663222 posted 9:57 am on May 31, 2008 (gmt 0)
Why move the domain at all?
If I were you I would be advising them to start a secondary website using the preferred domain name. If and when the traffic from this site starts to pay off you could then consider what to do in the long term but in the short term your client would not suffer.