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What Google knows about (web) spam - video from Matt Cutts
amznVibe

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 3648140 posted 7:26 pm on May 12, 2008 (gmt 0)

I found this very recent talk at the Web 2.0 expo by Matt Cutts (of Google) very interesting and helpful:

[mattcutts.com...]

He shows how (web) spammers work, what they try to do and how they do it. More importantly, the mistakes they make, how to follow their footprints and how to prevent their attacks.

He also stresses that Google does recognize the difference between SEO and spammers:

Iíve always meant to do a post to say that search engine optimization (SEO) is not spam and that Google doesnít hate SEO, but I never seem to get around to it. This presentation gave me a chance to slip those facts into the minds of several thousand tech-savvy folks.

 

BeeDeeDubbleU

WebmasterWorld Senior Member beedeedubbleu us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 3648140 posted 9:07 pm on May 12, 2008 (gmt 0)

Not a lot new here but very interesting anyway. It's always nice to see this sort of stuff confirmed straight from the horse's mouth (sorry Matt).

potentialgeek

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 3648140 posted 2:57 am on May 14, 2008 (gmt 0)

> He also stresses that Google does recognize the difference between SEO and spammers.

Not true. Case in point: 950 Penalty. Cutts called it an "overoptimization" penalty. SEO = Search Engine Optimization. Many legitimate websites which were visited by thousands of users for many years were smashed by Google because it hates webmasters who do SEO and/or can't discern the difference between SEO and Spam. There are so many basic ways to distinguish SEO'd sites from spam, but Cutts' team couldn't do it.

p/g

BeeDeeDubbleU

WebmasterWorld Senior Member beedeedubbleu us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 3648140 posted 6:17 am on May 14, 2008 (gmt 0)

Yes, but even though he's allowed to make important industry presentations wearing an old green polo shirt and jeans he still has to toe the party line and talk the talk. :)

Marcia

WebmasterWorld Senior Member marcia us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 3648140 posted 8:06 am on May 14, 2008 (gmt 0)

I think Matt probably *writes* the party line with regard to what's revealed about webspam in public meetings. That was a very scratch_the_surface presentation, nicely done but basic on-page beginner stuff.

pageoneresults

WebmasterWorld Senior Member pageoneresults us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 3648140 posted 8:45 am on May 14, 2008 (gmt 0)

I stopped the video right after the slide where it reads...

You can find Whitehat SEOs...

Arrrggghhh! Another one adding fuel to the damn hat nomenclature. We don't need that Matt, we really don't. That's just as bad as saying that SEO is Spam.

Whitehat this, Blackhat that. What's up with that?

And, what exactly does that video tell you that the "average" person didn't already know? I'll bet that was a Baby Boomer audience he was speaking too. :)

Robert Charlton

WebmasterWorld Administrator robert_charlton us a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



 
Msg#: 3648140 posted 9:04 am on May 14, 2008 (gmt 0)

That's just as bad as saying that SEO is Spam.

IMO... I feel Matt took pains in his presentation to be very respectful of SEOs. Probably another twenty seconds would have soothed your misgivings.

There were some schemes he talked about, though, which did come from purported SEOs... the kind of operators we all like to distance ourselves from... and that differentiation (between good and bad practices) required some sort of a label to introduce the topic. I'm tired of hats too. This video was mostly about some absurdly simple specifics.

I don't think the video was aimed at a WebmasterWorld-level audience. This was Spam-101... very elementary stuff. It didn't answer most of my questions. ;)

For me the most interesting thing about the video was to see a video lecture on the web in a window as large as this player was with such good video quality.

pageoneresults

WebmasterWorld Senior Member pageoneresults us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 3648140 posted 9:23 am on May 14, 2008 (gmt 0)

Probably another twenty seconds would have soothed your misgivings.

Nah, as soon as I see the "hat" nomenclature, my level of respect diminishes considerably. Matt continues to perpetrate the use of the term. In doing so, all the Cuttlets then follow suit. There's this whole cult surrounding him, its unbelievable. They have their own name too, "Cuttlets".

Watching that video kind of took me down memory lane. That could have aired in 1996. If that is all they know about web spam, we have some serious issues afoot. :)

soxos

5+ Year Member



 
Msg#: 3648140 posted 10:29 am on May 14, 2008 (gmt 0)

It was quite retro wasn't it! - hidden text - random keyword stuffing... Is that was spam is? I can't believe this was a recent talk to be honest. Does any serious BH spammer still bother with any of those things? I seriously doubt it.

BillyS

WebmasterWorld Senior Member billys us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 3648140 posted 1:40 pm on May 14, 2008 (gmt 0)

because it hates webmasters who do SEO and/or can't discern the difference between SEO and Spam.

It's where that line is drawn that causes so much anxiety around here. But that happens because people pretending to do SEO (who are really spammers) keep trying to find that line. SEO professionals don't have to even worry about the line.

reseller

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 3648140 posted 5:35 pm on May 14, 2008 (gmt 0)

pageoneresults


I stopped the video right after the slide where it reads...

You can find Whitehat SEOs...

Arrrggghhh! Another one adding fuel to the damn hat nomenclature. We don't need that Matt, we really don't. That's just as bad as saying that SEO is Spam.

I recall Matt replying [mattcutts.com] to similar concerns of a SEO, as follows:


... Iím comfortable with SEO being whitehat/blackhat; I donít think youíd get many blackhats to say ďI donít do SEO; I do spam!Ē

SeoCatfish

5+ Year Member



 
Msg#: 3648140 posted 7:48 pm on May 14, 2008 (gmt 0)

I have no problem with different Hats because it helps differentiate "optimizers" from "manipulators".

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