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Image Search Results will get Display Ads
borisbaloney




msg:3645780
 3:25 pm on May 9, 2008 (gmt 0)

Matching graphical-display ads with image searches "represents a large opportunity, and there's lot of potential for advertising revenue there,' Marissa Mayer, a Google vice president, told Bloomberg Radio today. At the same time, the company must ensure such ads don't drive users away, she said...

[finance.yahoo.com...]

 

Miamacs




msg:3645820
 3:57 pm on May 9, 2008 (gmt 0)

[rant]
[steam]

and finally Google will realize that their Image Search results

1.: suck, especially compared to their competition

2.: hence are used by...

- people who lack sense/knowledge of other engines
- scavengers hunting pics to *steal* for design/content
- people who take a fast look at the thumbnail to identify something then leave
- kids hunting for *free* pics who've 'saved as' half of the net already

3.: ...because it's unsafe to click as they index pics from the most shady resources and rank copies of copies instead of the real thing

4.: and for for monitored trust dependant stuff it's basically a 'can we find a chart at a university for this keyword?' quiz game. whatever the query is.

perhaps they'll also address the lamest hack in Search Engine history that has to visibly backtrack the counter every time you load a SERP.

You know the one that'll say Results 1 - 21 for a whole second, and then reload this part with a 20.

...

whatever happened to IPTC data/keyword based search?
advanced EXIF data analysis implementation?

I mean sure, add AdWords, AdSense, AddAds whatever, but first have a proper product. Or at least spend 1/10th of the profits from the ads to develop the engine beyond 2000.

I wish they had a proper image search though. right now they don't

Yahoo!/flickr and smaller image search sites are lightyears ahead.

[/steam]
[/rant]

tedster




msg:3645821
 3:57 pm on May 9, 2008 (gmt 0)

This will be interesting to see. Key points from Marissa:

Trials showed that text ads drove people away from conducting image searches, and Google dropped that idea.

Display ads may work better with image searches because they seem more natural to people looking for pictures, Mayer said. While the company has done mock-ups of how it might present the ads, it hasn't tested them on users, she said....

I also hope this means we see improvement in Image Search soon - although it's not as bad for the end user as it is for the webmaster who is trying to understand why their images aren't included. At least they don't show as many bits of layout chrome like they did in the early days.

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