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How to detect useful SEO friendly links?

 6:30 am on Apr 22, 2008 (gmt 0)

I will start with a fresh thought here. I don't work on links (used to work in 2003-2004, with directories and blah blah, was fun that time).

How a link is valuated?
There are three factors to it:

  1. Site value
  2. Page value
  3. Link value

There is much to write about it but my concern is why will Google give value to a link coming from a old page.

Let me give an example,

  • say I am getting a link from XYZ.com/123.html (Which is 4 years old and with PR6) and
  • another pages XYZ.com/456.html (which is 1 day old and 0 PR)

    Most of us with say that Google will give value to XYZ.com/123.html more than XYZ.com/456.html, but WHY?

    Isn't it more natural to add links while creating a page than adding links after 4 years? If Google hasn't done it so far, its time they check people who are editing their articles/pages to add links after X days.

    If I was a Google engineer I would have given more value to XYZ.com/456.html than XYZ.com/123.html.

    What do you say?

    AjiNIMC aka Web Kotler



     1:29 pm on Apr 22, 2008 (gmt 0)

    I also think so. There is good logic behind this. Without updating content just adding links on old page is not so good in the eyes of google. Its quite natural to add links with a newly created web pages.


     7:26 pm on Apr 22, 2008 (gmt 0)

    I would say lot depends upon whats the content on 4 years old page, if its worth edting after 4 years then why not?

    New page would itself required to be evaluated by google 1st and then only we come to the question how much value it would add to the outgoing links.


     7:38 pm on Apr 22, 2008 (gmt 0)

    Check out last year's patent: Document Scoring Based on Link-Based Criteria [appft1.uspto.gov]

    Looks like they're all over this idea at Google.


     2:01 am on Apr 23, 2008 (gmt 0)

    Thanks Tedster, I will read it again.

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