A bit of advice please.
I'm faced with an aggressive competitor who thinks it's fine to just build a lot of crappy websites to take over the top of Google serps.
Actually I'm in position 1 and 2 (indented) and he's got the rest of the positions in the top ten with about 4 or 5 other 'brands' - but it's the same guy.
Now he's branching into exact-match domains for the serps as well. It's funny - the clients he lists are the other websites he owns.
What's my options?
I own some cracking exact matches but I was concerned if I started using them I would upset the competition lol and possibly be on thin ice if reported to the big G considering I already have "fair" exposure at the very top.
Do I take him on at his own game and force his websites down with some (slightly better) mini-sites, report him, or just put my dummy back in my mouth and get on with entrenching my brand, trust and authority at the top of Google.
To be honest, I wouldn't be bothered but with the love-hate relationship Google seems to have with exact match domains these days, I am wondering if I should get that bit more aggressive!
Edit - I could always just call him out on it on my blog lol.
Business is business I know - what would you do?