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SEO value of inbound links with Omniture parameter added
MrBokkie




msg:3567603
 12:43 pm on Feb 6, 2008 (gmt 0)

Hi everyone!

I want to set up a campaign with inbound links to www.example.com/page1.html. The inbound links in combination with relevant anchor text should increase the relevance of page1.html for a specific key phrase.

On my site I also have Omniture tags implemented to track what's going on. Besides the SEO effects of the campaign i want to set up, there's also traffic coming from it to my site.

I want to track this traffic (and possible sales) by using an Omniture parameter in all links to my site. A link would look like this:

http://www.example.com/page1.html?campaignid=partner1

Do these Omniture parameters in the inbound links effect the SEO improvement for page1.html I'm also trying to achieve? Does page1.html benefit at all, when?campaignid=whatever is added?

Any feedback is very appreciated!

[edited by: tedster at 4:35 pm (utc) on Feb. 6, 2008]
[edit reason] switch to example.com - it can never be owned [/edit]

 

Komodo_Tale




msg:3567935
 7:46 pm on Feb 6, 2008 (gmt 0)

For me this is worth re-looking into.

Google probably has a formula to recognize tags and to resolve them to the base address. Check individual addresses with the parameter in place to see if they are cached in Google. If they are not and the links are in Google Webmaster Tools you are probably OK.

I always grab parameters, set cookies and 301 redirect to a common landing page from the server side header to ensure the concentration of link equity and that there are no canonical issues. It's old school and possibly overkill these days, but I still do it out of habit.

tedster




msg:3567996
 9:14 pm on Feb 6, 2008 (gmt 0)

I always grab parameters, set cookies and 301 redirect to a common landing page from the server side header to ensure the concentration of link equity and that there are no canonical issues. It's old school and possibly overkill these days, but I still do it out of habit.

Not old school at all - that's a very sane practice. There's no way any search engine can assume that query string parameters are "disposable" - because very often they aren't! Without steps such as you described for the tracking parameter in query strings (especially the 301 redirect - and no other type), you can have duplicate urls indexed, and at the very least, you can dilute your link equity and PageRank.

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