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New Google SERP Layouts?

 7:55 pm on Jan 7, 2008 (gmt 0)

I am seeing a different layout in the Google SERP's since early last week, specifically the Local Business listings are showing up in the upper right hand corner.

In addition, on some queries I am getting the Products heading in that spot sometimes followed by News, etc. Essentially it is pushing the paid listings (where ads #3 or 4 and beyond usually are) way down below the fold. Anybody else seeing this?

I can only get this to work using Firefox--no IE or Opera much like some changes that were tested back in May 07. Is this a Firefox add-on I have installed or is G testing again?



 10:31 pm on Jan 7, 2008 (gmt 0)

I'd say Google is testing. I also get (sometimes) on the Google home page, search suggestions a la Yahoo and MSN -- but only in Firefox. In fact, Google will probably never stop testing!


 12:26 am on Jan 8, 2008 (gmt 0)

Agreed- G is constantly testing and it isn't going to stop anytime soon but it is surprising to see results eating up what has to be pretty valuable real estate, especially with something that isn't monetized like the Local Biz listings.

Certainly would drive up the value of those first couple of paid listings...


 1:41 am on Jan 8, 2008 (gmt 0)

On and off, I see a minor change for the last week or two.

On the SERPs page, look at the wider blue bar near the top of the page.

Look at the word "Web" on the left side, and then look to the immediate right of that.

Sometimes a link like "Video" or something else appears there, but the link is 404 each time.


 4:29 pm on Jan 8, 2008 (gmt 0)

Sometimes a link like "Video" or something else appears there, but the link is 404 each time.

I get "Blogs Images Video" links beside "Web" in that blue title bar and they all redirect to functional pages.


 4:36 pm on Jan 8, 2008 (gmt 0)

I am seeing a different layout in the Google SERP's since early last week, specifically the Local Business listings are showing up in the upper right hand corner.

I have seen this appearing below the right hand ads, but not above.

There was also one instance where the top ads had no background color.


 4:41 pm on Jan 8, 2008 (gmt 0)

guys, could you put up some screenshots on flickr, from germany the result pages stay the same...



 5:52 pm on Jan 8, 2008 (gmt 0)

So I threw up a few shots of what I am seeing to a Flickr account. They ain't pretty but you get the idea :).

I have a couple of others on my home machine that show more blended results ie. Product, Books, and News for a search of a popular movie that is currently out. I will post that up there as soon as I can.

I have checked FF to make sure this isn't some extension I wasn't aware was installed and can't trace it back to that.

I am not sure about URL's so mods forgive me in advance but the Flickr page is:


< Note - normally we do not accept screenshots.
To help this discussion, we'll make an exception
for this one time. >

[edited by: tedster at 6:50 pm (utc) on Jan. 8, 2008]


 6:05 pm on Jan 8, 2008 (gmt 0)

There is also some testing going on on the Russian version of Google. When you are typing a keyword, google shows a list of common search queries that begin with those letters and the number of URLs that match these search queries. I haven't seen this behaviour on www.google.com or www.google.nl yet.

You have to switch to the Russian language version of the site. I think the following link will bring you there right away:


Just start typing a search string in the search box and you will see what I mean.


 6:52 pm on Jan 8, 2008 (gmt 0)

Interesting lammert. That's what I was seeing in Firefox only, but on google.ru I get it in every browser right now.


 7:39 pm on Jan 8, 2008 (gmt 0)

That's the Suggest Tool:


More information here:



 8:35 pm on Jan 8, 2008 (gmt 0)

Very interesting - thanx for allowing the screenshot, tedster!

I've also seen mentions this week that Google has apparently changed to allow local street addresses to be displayed below the URL for local-targeted Adwords. Has anyone else seen this?

The local listings that are appearing on the right-hand side -- are they being made to appear up above the Google sponsored ads?


 12:34 am on Jan 9, 2008 (gmt 0)

tedster, good decision on the screenshots, because that really helps and since brett ASKED to tag the pubcon pics with pubcon in vegas, we should get more of these exceptions. Learning and discussions change with the media and our perception, IMHO :)

Anyhow: OldManStrength, thanks for the shots, now I know, what you mean. Very strange that they decide to put that ABOVE the ads... or at least move the ads down in favor of these additional infos. For the book "I am legend" I see a reason, because it is so fresh, that there is NO advertiser for it yet. For "denver tires" there ARE some... still the local search moves up and for SURE kills their conversion rate on the ads!

Still, it looks like fooling around. They just do not know how to change the SERPS in a way they connect well with their brand "do not evil" AND make money on it. So they test. Very interesting process. Let's see, where that ends!

My wife told me yesterday she actually sees what I have told her weeks ago: a lot of people are turning away from ebay. Now maybe that is a trend for all big long timers if they do not keep pace. Google and Amazon are still going strong and maybe that strategy of fooling around is a good one, who knows...



 12:35 pm on Jan 9, 2008 (gmt 0)

I haven't noticed any changes... heading to Flickr to check out what's going on!


 12:58 pm on Jan 9, 2008 (gmt 0)

I think this is a result of cookie that you have.

With this cookie you will be able to see the shortened URLs
.google.es TRUE / FALSE 1260547350 PREF ID=404d8f65bfbdba63:TM=1197475661:LM=1197475661:S=GyUZB9GrGOrdju16

At Google.es

[edited by: Errioxa at 1:00 pm (utc) on Jan. 9, 2008]


 1:27 pm on Jan 9, 2008 (gmt 0)

As tedster noted, those layouts are killing the adwords listings. But I vastly prefer most of them.

Initially it would seem that would kill Google's income. But there's two questions I would wonder about. First, perhaps maybe those 'better' layouts would cause increased traffic or new users. I dunno, I bet that's tough. Secondly, how many of their adwords clickers are hardcore folks like me - I use the ads routinely when I'm looking for targetted stuff. So moving the ads around won't change my behavior. What it does is get rid of the folks who think the top three sponsored ads are organic links - and I bet there's a lot of them out there.


 2:22 pm on Jan 10, 2008 (gmt 0)

Just goes to show the importance of organic SEO and SE diversification. Google can wipe out a person's business on a whim. My guess is that if the adwords ads are pushed down the revenue from PPC will drop off significantly.

I'll bet the model with the product listings will be the one they run with. Especially since Google is trying to make Google Checkout popular. This layout allows them to plug in small news links when appropriate, local results when appropriate and STILL get PPC listings above the fold. In fact, it would probably increase revenue by forcing an even more active bidding war for the top spots and bringing people into the Google Checkout product.


[edited by: SEOMike at 2:24 pm (utc) on Jan. 10, 2008]


 1:37 am on Jan 12, 2008 (gmt 0)


You would think that by moving adwords down in favor of say books it would kill ad revenue BUT if the effect is more demand for the top two/three listing and they can push the rate up on them it could make them more money whilst also promoting books at the same time.

Lets face it the ads on the right dont pull anywhere near the amount of clicks as the ones at the top and whilst its a numbers game for google, an extra say 20% in rate for the top positions would probably net more income than the lost revenue from clicks on the right due to them being pushed down.

Its very interesting all the same


 7:05 am on Jan 14, 2008 (gmt 0)

Has any Indian find it though..! I am a avid searcher, but i don't think this is yet reflected on the Indian Servers of Google.

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