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Internal links: 301 vs. 200
What is the difference as far as google goes?

10+ Year Member

Msg#: 3525239 posted 6:19 pm on Dec 11, 2007 (gmt 0)

I have a fairly large, dynamically driven site that the internal links as generated from the index pages redirect with a 301 to a static-looking URL. This is done site-wide to over 50K pages.

What are the negatives of doing internal 301's? What would I gain - if anything - from recoding the site so that all internal links go 200?




WebmasterWorld Senior Member jdmorgan us a WebmasterWorld Top Contributor of All Time 10+ Year Member

Msg#: 3525239 posted 6:44 pm on Dec 11, 2007 (gmt 0)

Your pages would load much faster and your logs/stats would be much more useful if you corrected the on-page links and includes, and implemented an internal rewrite from these new static URLs to your dynamic script(s). This is because a 301 involves the client (e.g. browser or robot) having to respond to the server's 301 response by issuing a second new HTTP request using the URL provided by the server's 301 redirect response; In simple terms, any page whose URL results in a 301 must be requested twice.

You are also relying on the search engines to properly ascribe the PageRank/Link-popularity of each 301'd URL to the 301 target URL. So, you've introduced a dependency of your site on the search engines to 'always get it right' -- Something we know is not always done perfectly.

Essentially, redirecting from a dynamic to a static URL is utterly 'backwards' from the correct solution, unless done as a final (and optional) clean-up step of the correct method.

The following previous threads may be of use to you:
What's the difference between an external and an internal redirect? [webmasterworld.com]
Changing Dynamic URLs to Static URLs [webmasterworld.com]


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