|My search engine strategy: 10 VS. 1000|
which one should I choose?
I have just set up a new website, however, I am finding the best SE strategy for it to be successful in one year: (My target is 1000 - 5000 visitors per day)
S1. I will create 10-20 pages with useful content in niche, then build links to get them on top for a VERY competitive keywords. (100-500 visitors for each page)
Pros: less time on write content, avoid getting supplemental results on Google's index.
Cons: Link building,long time to get on top.
S2. Create 1000 pages with content targeted for long-tailed keywords (1-5 visitors per page a day)
Pros: It is easier to get on top for those less competitive keywords, less time on link building.
Cons: As my site is new, 1-week age, if I write too many pages per day, the pages may be fallen into Supplemental index.
given that I can write 20-30 pages per day to target the less competitive keywords.
Competitive keywords: Widget 1
Less competitive keywords: Where to buy Widget 1 in New York, how the Widget 1 works..ect
Another Cons of the S2 is that the content of the page may be short - so will it affect ranking?
I am looking forward to your help.
P.S: the content is unique.
I'd go for the latter. OK, so... almost.
Write 10 pages of content ( whoa... *grin* ) and get at least 1 quality link up each day. If the internal navigation isn't under or over optimized, this can prove to be a lasting enterprise.
Content isn't king, but if it's as unique as it should be, it'll bring in more people than a link campaign that's orchestrated by a sole SEO - which is always unbalanced and always follows a pattern. A link campaign that's to overthrow others will more likely trip a 'hey, what are you up to with this sudden increase?' filter than adding a lot of on-the-spot pages. The links will build a profile that'll not include more than 1-5% of quality links anyway. Even if this pattern isn't recognized by Google, not having enough substance for gravity to kick in is like... leaving a track of gunpowder behind. Sooner or later someone or something ( algo change ) will throw a match at it, and your house of cards gets blown away.
Content is the foundation an SEO needs when working.
Without it, there's no deal.
Not to mention that Google is getting better and better in weighing content based on... well, content, instead of IBLs from low quality pages.
Hi Miamacs. Thank u for your ideas.
I have seen many people said that even though they write good and unique content each day, Google dumps it into their supplemental index, and most traffic they receive coming from Social media or referrals.
So, in my opinion Good content in Google means "the more links you have, the better your content are"
yep, Most of my pages now are gone into Supp index, even its content is 100% unique and found nowhere on the net.
If you use 5 levels in your navigation you'll send all your stuff to supplemental, that's for sure. But as an example, if you have 50 categories with 50 articles each, and all the category pages featured on the homepage... much like it being the table of contents/sitemap... you'll end up having a lot of stuff on tier 2 and 3 pages instead of tier 5,6. Meaning if you have a strong homepage ( that 1 quality link a day would suffice ) it'll send just enough juice to the sub and innermost pages to keep them out of supplementals.
How much more links would you need if your navigation was lowering importance of pages in an unnecessary way, compared to a good nav structure spreading it evenly? Keep it from looking like SPAM, make sure not to overuse keywords in the anchor text and you'll be fine. If the content is good, and no two articles overlap each other, you'll also have the luxury of being able to use a wide variety of anchor text... and have them each point to an on-topic page.
I hope there won't be any Widgets in Manhattan, Widgets on Time Square, Widgets in New York kind of stuff though.
If your 'content' is written only to look like as if it was an informational site, while attracting users for commercial terms, and displaying ads...
It has to be helluva good resource not to be just another well planned MFA site. I mean it. If you're well versed in the subject, make sure you discuss aspects of the topic that people are interested in, and not build a directory of related marketing blurbs.
[edited by: Miamacs at 2:06 pm (utc) on Nov. 27, 2007]
|If your 'content' is written only to look like as if it was an informational site, while attracting users for commercial terms, and displaying ads... |
I love this sentence, it does make sense. Yes, the content is not MFA, it is really useful I think, I write articles like I am a searcher who is seeking for it, I mean I write content for users' need, and help they find what they need:
Widget in New York - will be Where should you buy and why..what is the best Widget there..ect.
However, I will break it into several small pages to target each terms. Will it over-lap when I am sure that the content is different.
Widget in New York will be broken into:
- Green widget in NY
- Blue widget in NY.
If you can write 20-30 pages a day just go for 1000 sites that have 300 users a day. Can make 3-5usd a day. So after 3 years you should be close to 3k a day :)