Msg#: 3493929 posted 7:07 pm on Nov 1, 2007 (gmt 0)
We don't usually spend much time on SEO but when I noticed that a dynamic search return page ranked PR2 for a very good keyword I updated the dynamically generated title from <title>XY Company - search results</title> to just <title>keyword</title>, i replaced a long list of default keywords with just 5 or so that make sense and I rewrote the description to a 10 word pitch.
Two days later I am on PR3 with this page.
Last time I checked (two years ago), this type of SEO would have improved my ranking. Is this not true anymore?
Msg#: 3493929 posted 10:06 pm on Nov 1, 2007 (gmt 0)
i think it's more to do with user behaviour nowadays.
improving your title tag, keyrwords and description in itself won't improve your ranking.
but now that you've done it, more people are likely to click on your link in the search results. so your page will get more visits. and that is what google will measure (through their cookies, toolbar and analytics). that is what will improve your ranking in the long-run. but they can't calculate that in a second like they did with the old-style on-page factors, back in the day. you've got to give them time to measure the performance.