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Wikipedia for Promoting Branded Websites on Google
skinnyalley

5+ Year Member



 
Msg#: 3466232 posted 6:08 pm on Oct 1, 2007 (gmt 0)

Recently I have seen lot of well known branded websites have been using wikipedia to promote their websites online. Not directly I mean, ie with proper and original content and latest news and updates based on the site. Most of the sites I have seen are coming up in 1st page of google.Is that a good way of promoting branded sites. Is it a good way of getting your site on wiki

 

Bewenched

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 3466232 posted 7:57 pm on Oct 1, 2007 (gmt 0)

You'll just get them deleted by the mods. dont bother

RandomDot

5+ Year Member



 
Msg#: 3466232 posted 8:26 pm on Oct 1, 2007 (gmt 0)

Branding is not about ranking in the search engines - it's about how the public, visitors, customers, and potential customers look and perceive your business. If you want to brand your own business a little, big or small - then provide an original article or research or something of a significant value to a sub topic or make a stub into a resource on wikipedia - and add your link as the original resource - include in the edit note that you're giving permission for use of this article under wikipedias open source license.. Congratulations. You gave something. You get something.

tedster

WebmasterWorld Senior Member tedster us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 3466232 posted 8:28 pm on Oct 1, 2007 (gmt 0)

One thing I've seen is that Wikipedia has many stub pages that seem to be generated by spidering the web - pages for domains that include little else but the home page title element and meta description. Essentially, a scrape job.

If you wait until you see such a stub page for your site and then gradually fill in the details, you'll stand a much better chance of not being deleted.

RandomDot, branding is also about noticing and participating in the conversation about your company. Wikipedia is part of that conversation.

[edited by: tedster at 8:50 pm (utc) on Oct. 1, 2007]

RandomDot

5+ Year Member



 
Msg#: 3466232 posted 8:45 pm on Oct 1, 2007 (gmt 0)

An Encyclopedia as a chat. Oh well, the inventions just keep on coming out of the blue air ;) But of course, a decent discussion is also good - that's what the talk pages are for - there. But i'm as usual too logical about how things are and what they're for - not how business or life works in general - Oh well, do whatever you want - i'll do the same :)

adder

5+ Year Member



 
Msg#: 3466232 posted 11:08 am on Oct 3, 2007 (gmt 0)

You'll just get them deleted by the mods. dont bother

Not neccessarily. It depends on the topic and on the quality of your content. The key is that Wikipedia will only allow sites adding to the article with more information.

I have two of my sites in Wikipedia for 5 months and no mod has tried to remove them. It is too early to tell if being on Wiki does me any good but it gives me some 10 - 20 visitors each day, targeted visitors, I would say.

On the other hand, Wikipedia hasn't helped me to rank higher with Google. In fact, I don't see how it could - it uses NOFOLLOW on all external urls.

300m

5+ Year Member



 
Msg#: 3466232 posted 2:12 pm on Oct 3, 2007 (gmt 0)

I have had a company listing in Wikipedia for a long time now. I have battled with mods deleting it, nominating it for removal, I have had AMA requests and so on. Yet to this day it is still in wikipedia (over 2 years now) and while it has the nofollow, it does not mean its not worth it. I cant say I get a lot of revenue from it, but I do get a fair share of larger sized orders (biz sales mostly) from it.

It is easy to get in wikipedia, but staying in is a different story. One reason is because the mods are quite able to see if you are there for links, spamming, or site promotion, so if you take the approach of joe schmo and contribute to existing articles, edit what you think is a spam link and so on, you will gain a little rep from the people that hawk wikipedia articles and they would be less likely to remove or edit something you have done.

Its also a good idea to lay low with your own personal pages and links if mods are watching you. I would say every 30 days the person thats deleting your stuff stops watching as closely and then you can start up again. Just go a little slower and even out your additions between your personal links and pages with existing articles you think need improvement.

Also, you can file an AMA if someone is constantly deleting your stuff. When you do that you are getting a mediator to be the go between and if you are the one that startes it, they think you care enough to defend your honor.

All in all Wikipedia has been OK for biz sales when it comes to branding a name, but where most people fail is when they only do something in wikipedia to brand their name only.

hermosa

10+ Year Member



 
Msg#: 3466232 posted 5:12 pm on Oct 5, 2007 (gmt 0)

Please explain how to file an AMA as I am frustrated by overzealous editors at Wikipedia.

tedster

WebmasterWorld Senior Member tedster us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 3466232 posted 6:20 pm on Oct 5, 2007 (gmt 0)

The AMA project at Wikipedia seems to be undergoing a revision - most of the information that remains online is tagged as Inactive, and historical purposes only.

Wikipedia: Association of Members' Advocates

Thank you for expressing interest in joining the AMA!
Unfortunately, at this time the Association is undergoing a major revision, so new membership is discouraged.

[en.wikipedia.org...]


300m

5+ Year Member



 
Msg#: 3466232 posted 7:51 pm on Oct 5, 2007 (gmt 0)

I would imagine its because it takes forever to find someone who will actually follow through as a mediator. I had a few for one request, went to look at their profiles and there were notes saying something about not taking requests unless they would see it through.

soapystar

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 3466232 posted 9:24 pm on Oct 5, 2007 (gmt 0)

this idea that adding nofollow means google wont give weight to the link is not solid ground..given that its googles own tag its not really you telling them what to do at all...to them its a flag that may decide to accept or not accept...they may well decide to give weight to these links on major sites that have a trust score....they could use a time factor to test legitimacy...the point really is google determines what that tag means..nobody else...

europeforvisitors



 
Msg#: 3466232 posted 9:44 pm on Oct 5, 2007 (gmt 0)

FWIW, "nofollow" isn't just a Google attribute. Yahoo and MSN also honor it.

willybfriendly

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 3466232 posted 10:37 pm on Oct 5, 2007 (gmt 0)

FWIW, "nofollow" isn't just a Google attribute. Yahoo and MSN also honor it.

Google has redefined the original purpose of the attribute. Given their market position and the redefintion, there are strong grounds to consider it a Google attribute.

Shucks, you can read about this very issue on wikipedia ;)

europeforvisitors



 
Msg#: 3466232 posted 10:47 pm on Oct 5, 2007 (gmt 0)

Given their market position and the redefintion, there are strong grounds to consider it a Google attribute.

I suspect that Yahoo and MSN would disagree. :-)

willybfriendly

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 3466232 posted 3:42 am on Oct 6, 2007 (gmt 0)

Straying way off topic here...

We could cite the original authors (Matt Cutts and Jason Shellon) and their intent "to submit this specification to a standards body with a liberal copyright/licensing policy..." That might make it sound like a Google attribute that is licensed by MSN and Yahoo (but not Ask or other SEs), given the authors' affiliate with Google.

As far as redefining the attribute, the original abstract of the spec reads, "RelNoFollow is an elemental microformat, one of several microformat open standards. By adding rel="nofollow" to a hyperlink, a page indicates that the destination of that hyperlink SHOULD NOT be afforded any additional weight or ranking by user agents which perform link analysis upon web pages (e.g. search engines). Typical use cases include links created by 3rd party commenters on blogs, or links the author wishes to point to, but avoid endorsing."(Emphasis added)

You will note that the original spec gives the "author" of the content the discretion to use the tag on links they want to avoid endorsing.

Are G's statements suggesting using the attribute on paid links consistant with the original spec?

Seems to me that if one holds the copyright, and one redefines the original usage, then one is displaying some sense of "ownership".

Yep, it's a Google attribute...

jomaxx

WebmasterWorld Senior Member jomaxx us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 3466232 posted 4:37 am on Oct 6, 2007 (gmt 0)

Congrats on tracking down the original specification, but that sounds exactly the way that Google have repeatedly stated the attribute should be used and interpreted. Hence no, it's not a Google thing at all.

soapystar

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 3466232 posted 8:49 am on Oct 6, 2007 (gmt 0)

the point really being that to say any link with the attribute has no weight is guesswork and should be presented as such...you are likely to be 97% right but the jury's still out on that 3%

soapystar

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 3466232 posted 11:05 am on Oct 6, 2007 (gmt 0)

my view is formed by watching all the major sites who employ the big seo gurus and other biggies switch to nofollow for all external links, whether anonymously posted and/or endorsed or not. This situation is not sustainable long term because nobody will end up with any links form big sites if nofollow was truly ignored. Either the algo will move away from using link votes as the foundation for serps or they will need to start giving some weight to nofollow links.

so while the nofollow seems to be treated as though the website its on is not endorsing the link there is nothing in that attribute to me thats says google has to treat it the same way. If they apply their own trust criteria to it there is no reason to believe weight will not be given.

willybfriendly

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 3466232 posted 12:30 am on Oct 7, 2007 (gmt 0)

my view is formed by watching all the major sites who employ the big seo gurus and other biggies switch to nofollow for all external links...

So, is using nofollow to manipulate the flow of page rank any different than selling links or spamming blogs to manipulate page rank?

BTW, Wikipedia shot to the top of G SERPS across thousands, or hundreds of thousands of terms very shortly after implementing nofollow on all external links. That might serve as a clue to how G is implementing nofollow.

soapystar

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 3466232 posted 8:14 am on Oct 7, 2007 (gmt 0)

So, is using nofollow to manipulate the flow of page rank any different than selling links or spamming blogs to manipulate page rank?

yes. It's to tell a search engine its not an important page and dont bother spending time on this. Its also clearly a message from whoever controls the actual originating site. Theres no question of the validity of who posted the nofollow. Its totally opposite to the others.

BTW, Wikipedia shot to the top of G SERPS across thousands, or hundreds of thousands of terms very shortly after implementing nofollow

you counted that many? All i can say is wiki was sailing close to top of the serps in all the areas i watch, and thats where it was after the implementation too. I saw no difference in the immediate aftermath.

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