One of our sites carries a particluar brand of products that consists of 2 key words, one just happens to be a city (but can also be, as in our case, a bird) with the other (second word of the brand name) being a generic classification of product. EG, the brand name could be "CITY WIDGETS"
It also turns out that widget is a field of endeavour.
Most people (customers) find us by searching for the brand name and we would easily be found (pre April/May) in the top 3 of the results with other distributors of the product being listed in the top 5 or 6.
Now (post April/May), we're still on page 1 results, but >=5. Only the manufacturer is listed as #1 with the intervening results being CITY directories or companies in CITY that sell widgets.
Searching for the quoted "CITY WIDGETS" results in an "appropriate" listing with us in the top 3. BUT.. how many people out there actually know enough to quote two key words to get the correct result?
If you were a human and saw the two key words, you'd know they belonged together as a brand name and CITY had nothing to do with it!
Does Google recognize TM/SM? You'd also think that with all the adwords and other promo's done that they could figure it out, but somehow their localization seems to be overriding "common sense"
Is there anything we can do to improve Googles understanding, or do we just hope things improve?