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August 2007 Google SERP Changes
lakr




msg:3410141
 4:34 am on Aug 1, 2007 (gmt 0)

< continued from [webmasterworld.com...] >

I have seen some changes, none of my pages were listed in Supplemental index, however, those pages do not rank even when I type the exact title with quote.

Time here is 11.30 - 1 Aug 2007

[edited by: tedster at 5:08 am (utc) on Aug. 1, 2007]

 

tedster




msg:3410157
 5:14 am on Aug 1, 2007 (gmt 0)

As you can see in this thread [webmasterworld.com], the Supplemental Results tag is now gone from the SERPs. The Supplemental Index is alive and well -- just not tagged anymore.

Pass the Dutchie




msg:3410231
 7:41 am on Aug 1, 2007 (gmt 0)

I already mentioned this in the July Google SERP Changes thread a few days ago. I just wanted to reiterate that 3 of our top ranking, well established index pages have vanished from Google. As of this morning (+1 CET) a fourth home page has been pulled as well as few internal pages. These pages have been our best ranking pages which pulled in aprox. 60% of our traffic. If this is a ban then its extremely harsh and unjustified.

JonB




msg:3410504
 2:56 pm on Aug 1, 2007 (gmt 0)

same here - index disapeared or moved down.I hope after PR update it will come back. does this ussually happen?

Pass the Dutchie




msg:3410731
 5:48 pm on Aug 1, 2007 (gmt 0)

First time this has happend to these sites. Also I have not seen removal of index pages from a range of sites in one clear sweep. I cant see a patern between these droped index pages and other sites we own which are ok.

Just have to sit tight and see what happens.

specter




msg:3410800
 6:52 pm on Aug 1, 2007 (gmt 0)

I'm experiencing the same issue: it started 2 weeks ago; I was persuaded was my fault, but as I see, I'm in good company...

My pages 600 pages are ALL present in the index but seem to have no ranking:
They seems to stand in a sort of "reset to 0" condition...

Could be an algo change in act: this could be confirmed only if these reports will increase.
In that case, we just can only sit down and wait.

I cant see a patern between these droped index pages and other sites we own which are ok.

keep them checked; they could be affected in the next days...

Look also at the scanning frequency:In my case it has decreased significantly;
Besides, also .txt files has been indexed...

Pay attention to any odd.

zett




msg:3410872
 7:42 pm on Aug 1, 2007 (gmt 0)

Sorry for being ignorant, but when you say...

The Supplemental Index is alive and well -- just not tagged anymore.

...doesn't that mean that the end consumer can not distinguish between "normal" and "supplemental" results? In other words: all the results appear to be "normal" results. And if that is true, why is everybody making such a fuss about it?

Bones




msg:3410886
 7:58 pm on Aug 1, 2007 (gmt 0)

...doesn't that mean that the end consumer can not distinguish between "normal" and "supplemental" results? In other words: all the results appear to be "normal" results. And if that is true, why is everybody making such a fuss about it?

The end consumer (your average Google user) probably didn't notice when it was tagged "supplemental" either.

Being in the supplemental results basically gives an indication of how Google perceives a page. If you had a bunch of supplemental pages on your site, you'd know that those pages may need a helping hand to receive more backlinks or that they may have duplicate content etc.

People are making a fuss now because this indicator has been taken away and it's going to make it harder to identify areas to work on.

Perhaps something will be rolled into GWT to show site owners supplemental pages instead.

tedster




msg:3410915
 8:26 pm on Aug 1, 2007 (gmt 0)

Hey folks, I realize that the removal of the Supplemental Result tag is big news - but we've got a dedicated home page thread about it: [webmasterworld.com...]

Lets take the Supplemental discussion over there so we have a place here to discuss other SERP issues, thanks.

workingNOMAD




msg:3410972
 9:42 pm on Aug 1, 2007 (gmt 0)

Why do folk waste their time analyzing Google serp changes?

If you spent that same time creating quality content and sites then you might be in a position where changes to the Serps have little effect on your traffic and earnings.

specter




msg:3410986
 9:55 pm on Aug 1, 2007 (gmt 0)

Why do folk waste their time analyzing Google serp changes?
If you spent that same time creating quality content and sites then you might be in a position where changes to the Serps have little effect on your traffic and earnings.

Well,maybe the site was already in an excellent position and had a good ranking, did you think about?

Why to restart from the scratch wasting hours of precious work?
Why to create a new site if the former one still works fine?

Besides, why to create a site that again, could not be indexed/ranked?

Just question to esthabilish if page fluctuations are algo-related or not.

Bones




msg:3410991
 10:09 pm on Aug 1, 2007 (gmt 0)

Why do folk waste their time analyzing Google serp changes?

I think the idea is basically if you can figure out why pages are going up or down, it's easier to create content and adjust existing content that will rank well with the knowledge in mind.

BillyS




msg:3411070
 12:49 am on Aug 2, 2007 (gmt 0)

Are the rankings loss related to one or two word terms or is this a site-wide affect?

My traffic increased back in June and is REMARKABLY steady. Almost like it was predestined. Then again most of our traffic comes from long tail searches. We don't rank at all for the one and two word terms we were targeting - only related terms.

Pass the Dutchie




msg:3411259
 8:56 am on Aug 2, 2007 (gmt 0)

Are the rankings loss related to one or two word terms or is this a site-wide affect?

In my case this is not a ranking issue. Our home pages and one internal page have been removed from google's index.

lty83




msg:3411779
 5:57 pm on Aug 2, 2007 (gmt 0)

I have seen increases in my rankings ( actual website ranking not pagerank ) in the past two day, actually, great increases - but only on a few DC's - the rests are showing, do you think this will spread across the rest of googles dc's? - because I sure hope it does! hah

Thanks!

Loren

Arctrust




msg:3412144
 1:10 am on Aug 3, 2007 (gmt 0)

lty83

I thought that with the rollout of BigDaddy all the DC's were all the same and that there should be no variance.

However, it's hard to tell right now because the May update, unlike other updates, did not really revert back and so a lot of webmasters - like myself - after a while, started tinkering with their pages.

At this point since we are in month number 3 or something like that, SERPS could actually be changing because of tweaks being made on other sites - and it is those sites that are moving around yours instead of staying static and not Google still tweaking their algo.

In end... perhaps by G making whatever tweaks it made... and webmasters now tinkering.... we will all end up seeing a whole new and different landscape (SERPS) than what we had previously got accustomed to for the keyword(s) we follow.

Just my 2 cents...

ARC

lty83




msg:3412568
 11:10 am on Aug 3, 2007 (gmt 0)

My ranking dropped today for a 2 keyword phrase that targets great for my site but went up big on a single keyword phrase that is fairly broad..... interesting stuff going on, kind of nerve racking also hah

tbk106




msg:3412666
 1:25 pm on Aug 3, 2007 (gmt 0)

I have a site that completely disappeared from the serps on July 28th; all pages were still indexed. The site reappeared in the serps late on the 31st. All serp listings have again disappeared from google as of last night.

I've read other posts where this in and out dance has been occurring for a while. I hope this is just temporary as this sites google traffic has dropped to zero.

Anyone get a handle on why this happened to their sites?

ideasunlimitedgoa




msg:3414040
 7:43 am on Aug 5, 2007 (gmt 0)

< moved from another location >

Hi,

This has happened again. Last time on July 12th my home page dissapered from SERP which used to rank on page 1 rank 5.

As advised i did nothing to the site and waited patiently. On the same day things returned to normal. Thank God.

After that incident i have not made much changes to the site. Have been concentrating on improving links. Not done any wrong things like link farms etc.

Now this has re occured. My home page is no longr indexed.other pages are indexed. One noticable change is that in Google for long time the number of back links ( link:www.abc.com) were about 11 since yesterday it reports to be 19. None of them are bad links.

I have done all the right seo things. No spamming, Submitting to Directories, improving the titls and description and all that a good seo practise prescribes.

Is there a google dance in progress.

for a particular keyword the ranking of other sites has remained same

has this happened to any one else?

How long will it take to bring back things improve ranking.

Any clue when probably things will return to normal.

What should one do?

After improved back links how long does it take to get the ranking back or the two are not related.

Is there some one else along with me in the same boat

[edited by: tedster at 8:15 am (utc) on Aug. 5, 2007]

sarahtech35




msg:3414140
 11:56 am on Aug 5, 2007 (gmt 0)

Yes, it happened to me. Except my site increased ranking. Same dates:

July 12th, went from page 2 to page 1 for one day. Then back to page 2, with regular traffic.

Aug 3rd (today), again, back on page 1 and getting huge traffic.

Google dance is good for me. :)

bekyed




msg:3414188
 2:37 pm on Aug 5, 2007 (gmt 0)

Same happened to me guys,wait it out.

Bek.

lakr




msg:3414568
 5:30 am on Aug 6, 2007 (gmt 0)

In my niche, commercial sites no longer dominate the SERPs, instead, a lot of gov, .org or other informational sites are filling the 1st page.

Hissingsid




msg:3414670
 9:40 am on Aug 6, 2007 (gmt 0)

I've noticed a very subtle change which I'm reporting here in the hope that it helps understand some of the more extreme changes that other folks are seeing.

First some history. At the time of the Florida update my main site was very badly hit, in fact it disappeared from the index. I came to the conclusion that this was at least in part caused by the introduction of semantics into the algo and identified a particular problem with one word which has a completely different meaning in UK English to US English. This was fully reported to GoogleGuy and once this issue was fixed my pages returned to their previous rankings including #1 for the most important 2 word term in our niche. We have stuck at #1 since that time for this most important term and for many other associated terms. Because of the success in ranking we have been loathed to make any changes to pages and site structure so the site is now old with very little new content.

Last month about this time of the month we dropped to #6 for the main 2 word term only but recovered later in the month.

I've just got back from my annual holiday (vacation) and on checking terms on Google I find that we have maintained our rankings for all of the secondary terms and all of the main target terms except for one.

For the most important 2 word term in our market we have dropped from #1 to #6. Poor you! I hear those of you that have fallen completely from the index say ironically.

Anyway, I've been looking for common "on page" factors in those pages that have dropped in above us for this 2 word term. I'm already convinced that the issue is not off page.

Apart from one of them they are all inside pages which include the "problem" word just once in the URL and hyphens are not used in the URLs. My page is the home page of the site and includes the problem word once in a longer un-hyphenated word.

They all have a relatively low density of the full 2 word keyword but it occurs at least once in each of the following. Title, description, alt, <h> tags and <body>. They all have higher densities of the second more general word and similar and associated words which are close to it semantically. My page is more highly optimised and has a higher density of the two word term as well as semantically close words and terms.

They are all relatively new pages with relatively new content. My page is old.

They all have a link to a scripted, cgi, php or asp page which includes the term in the title of the page linked to. My page also fits this.

I'm therefore pondering if, new content and less optimised is the way to go. Meanwhile I'm going to wait and see what happens next.

Cheers

Sid

blend27




msg:3415153
 7:50 pm on Aug 6, 2007 (gmt 0)

-- if, new content and less optimized is the way to go --

more long-tail for me, lots more, I added more than 100 pages/products to the site, all new content.

I have seen 4 different sets for the same keyword phrase today.

There is one webmaster is going nuts in our niche, keeps getting listed in all directories he/she could find, and I mean all of them.
Result: #1 for the main term. too bad no products or services offered on the site that would justify the privilege.

c41lum




msg:3416621
 10:13 am on Aug 8, 2007 (gmt 0)

< moved from another location >

We have always remained in the Google SERPS but the positions have been poor since December 2006. However two weeks ago our SERPS placement rose dramatically to levels similar to before 2007. This was excellent news however it was somewhat short-lived. This morning our positions appear to have defaulted back to what they were a fortnight
ago whilst surrounding sites seem to have remained at relatively the same positions. Has anyone else seen this behaviour or do you guys think we may have received some kind of penalty? What other possibilites are there? We are crossing our fingers this is just a temporary glitch.

The domain is < sorry, no personal domain names >

Regards

[edited by: tedster at 5:18 pm (utc) on Aug. 8, 2007]

observer 24 7




msg:3418553
 3:45 am on Aug 10, 2007 (gmt 0)

< moved from another location >

For a set of keywords my website is in the top 3 always. For the other set of keywords, (competitive ones) my website is in the top 5 for a week .. then disappears from the top 10000 for next month .. comes back for a week and disappears again. This has been going on for a year or two. (the pattern is not so exact).

I have read the faqs and it does not look like the -900 or -50 or anyone of those. Pardon me if I am wrong.

Because of this, my site traffic is affected a lot. Those days of the month, I get a lot of activity but for the rest my site is way way down.

Will appreciate any help or pointers.

PS: my site is optimized to an extent and has a lot of inbound links.

[edited by: tedster at 3:49 am (utc) on Aug. 10, 2007]

tedster




msg:3418564
 3:56 am on Aug 10, 2007 (gmt 0)

This kind of report is becoming more common lately, but unfortunately we don't have enough information to spot common patterns. The one thing that can be said is that there "yo-yo syndrome" websites seem to be close to some threshold, so that when the Google dials are set one way they rank well, and when the dials are turned just a bit, they drop or vanish.

The question is, what area of the website is so close to the threshold? Is it overly repeated keyword phrases? Especially in anchor tags? Is it not enough variety in the backlink profile? Some variation on the Natrual versus Unnatural [webmasterworld.com] theme?

I don't think that anyone can just give an answer given a general descsription of the yo-yo syndrome, but with some digging and judicious sharing of information (always with the Google Forum Charter [webmasterworld.com]), we may uncover some patterns.

observer 24 7




msg:3418577
 4:06 am on Aug 10, 2007 (gmt 0)

Yeah .. makes sense. Possible that one of the factors is kicking me out of rankings.. and when that factor is not used, I rank high.

Is there any tool which can weigh the various known factors and gimme an idea. Its not possible though to change all inbound anchor texts. In my case, it possible.. but again sitewide links having same anchor text is something which can be termed as natural :)

tedster




msg:3418590
 4:17 am on Aug 10, 2007 (gmt 0)

sitewide links having same anchor text is something which can be termed as natural

But not having the same word appear in many links on every page - whether that's in the menu or the footer. That's the kind of thing I'm talking about.

When it comes to tools, we don't discuss specific tools here (see the Google Forum Charter [webmasterworld.com]) but there's certainly a ton of them on the web you can check out. However, many of them do similar things, and none examine all the details that people think are in the algorithm.

I doubt there's ever going to be a point-and-click tool for fixing ranking troubles. So what about this yo-yo syndrome that's been cropping up? Has anyone stopped it in its tracks? Or even slowed it down? If so, in what area did changes seem to make a difference?

andrewshim




msg:3418652
 6:14 am on Aug 10, 2007 (gmt 0)

In May, I discovered duplicate titles in a few pages (including my RSS feed) had somehow knocked out my homepage from the index. After fixing this problem, I noticed it took about 3 weeks before my homepage started to appear again albeit at #5 for a search on my domain name (no www. or .com).

I am now noticing THAT dataset on all the DCs. What I'm saying is that the DCs are now displaying the serps from the 3rd week of May 2007 (based on my situation at least).

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