Depends on the sector but typically try contacting the webmaster of the authority site that you want to link to you. Do check the site first and make sure that your site is on topic and fully compliant with their requirements.
|We found that it is not enoght to have good and unique staff on the website. |
What you consider good and unique may not be considered so to another person/site however in my opinion the linking problem is much easier to explain.
1. Most trade directories etc will link back to you for free or a small fee, you have to find those directories etc.
2. I am guessing here but would say that the vast majority of web sites are run by small businesses who do not regularly update their sites, they have them constructed and leave them until the next time they require an update which may be in 6 months/1 year/whenever.
I have constructed many such sites and the vast majority of small businesses do not want to be constantly updating with new information and offers simply because many of them are too busy with their bricks and mortar business.
Some client's sites I run are updated once a month however when anyone asks for a link their request is usually denied because my client does not see the benefit with doing it.
Maybe I have created this problem since all my clients sites are #1 for everything they want to be therefore they do not consider the benefits of trade links etc, they only see a downside.
It's a hard slog getting those links on the right sites and on the right page, simply a generalised links page is a total waste of time IMHO.
"all my clients sites are #1"
ahhh, Nice one!
Read correctly. ;)
all my clients sites are #1 for:
"everything they want to be therefore they do not"
|try contacting the webmaster of the authority site that you want to link to you |
Five years ago this worked well. I would just write to related sites and tell them about my site without asking for a link and several would link.
Now the same technique either gets an irate reply from someone sick of being asked for links (mind you I don't even ask for one but they assume that I did). More often the email is just ignored. So I decided a while back it's not worth doing.
I don't know what I'd do if I were starting from scratch now. Since my sites are pretty well known they do OK but people just don't seem to link as much anymore.
Currently it is really very difficult to let others link to you even if you have very good and unique contents.
THen what should we do now? Especially now google value the links so heavy.
|Currently it is really very difficult to let others link to you even if you have very good and unique contents. |
THen what should we do now? Especially now google value the links so heavy.
See it is not that google is penalizing reciprocal link exchange,they are giving less importance.If you don't have any other option than link exchange,go for it.But be care full about the quality of those sites.
Links exchange? Now it is also very difficult, we tried very hard and found it also very difficult now....
What should we do?
|Links exchange? Now it is also very difficult, we tried very hard and found it also very difficult now.... |
I feel link exchange is easier than getting one-way links.
You also can do directory submission,but be careful about sections.Submit your site in appropriate category.
You can also buy links,but I would suggest not to go for that.
Google prefer natural links rater than artificial.
Best way we found to get authority links is to write very good and detailed articles about your niche.
Yes, we also write unique and good staff at our own website. We do this way over one and half years already.
But still very difficult to get authority links.
Any creative ideas to get authority links?
|Any creative ideas to get authority links? |
To be honest,I don't think that there are any specific ways to get authority links.Only thing you can do,is write some very informative contents and wait when any authority site will find your site as an informative one.
Or you can approach some authority sites and wait for your luck to play a role.
May be my ideas are not creative to others,but that info I have and glad to share with others. :)
I know of one site that has been very succesful at link building -- successful to the point of showing SiteLinks for a generic search term. The home page ranks #1 for several other diverse keywords as well.
Two employees there work the link acquisition process full time, and together they only get about 20 total new inbounds per month! But I'll tell you, that backlink profile is beautiful, and there's no junk except for the scrapers that everyone gets (but that don't hurt this site one bit.)
There is no easy or mechanized process that will accomplish this. It's a highly personalized, one-on-one, skilled research and communications effort -- and it's coupled with very intelligent content development. It requires real dedication and passion to do this well.
|There is no easy or mechanized process that will accomplish this. It's a highly personalized, one-on-one, skilled research and communications effort -- and it's coupled with very intelligent content development. It requires real dedication and passion to do this well. |
That's about the best summation of 'quality link building' that I've read.
The truth is that the entire premise of PR and link building is outdated now. It leaves new sites at an extreme disadvantage and favors older sites which in many cases aren't all that great. My site is basically a large image archive, not a resource for tech articles, tutorials, or much text based info. Even if I were to spend huge quantities of time writing such articles it wouldn't get me a thing, since these types of tutorials exists by the hundreds already..nobody reads em and nobody links to em. I have stopped bothering to contact webmasters for links because it's a complete waste of time and has been for at least three years or so from my experience. Most of us have to run our businesses and can't hire full time in-house link developers or spend huge quantities of time in fruitless emails to webmasters. The whole system of link exchange is DOA and needs to be scrapped, or at least weighted much less heavily than it is today, otherwise what we have are hermetically sealed very static search results.
|How to get authority links? |
Become an Authority. Authorities tend to link to "other Authorities".
auth links require someone to link to you because of good unique content, quality/relevancy. I do not know what subject or category but you may be surprized who will link to you, just need to go out there and start contacting these auth sites in your category
Creating content does work -- Government and University sites will link if they like your site.
Never assume that just because sites are run by State or Provincial governments, large institutions, or Universities or Colleges, that the people making the decision to link are web savvy!
The trick is to find the ones that are run by people that don't understand the full import of what they are doing. If you look carefully, you can see the tell-tale signs.
Instead of looking for 'authority sites,' look for authority sites that don't know what they are doing.
|look for authority sites that don't know what they are doing |
Could it be that one indicator that Google uses to identify an "authority site" is precisely that it doesn't appear to know what it is doing (or it knows but doesn't care, which has the same effect), as far as search-engine promotion of other sites is concerned? ;)
I'm out on a limb I know, but aside from a few basic links, I forget all the effort on getting links. Article quality and relevance work a treat for me. The whole area of linking has become so manipulated that surely, surely, Google and the others are aware that they are being manipulated? The manipulation has been going on soooo long. My advice is forget links, write short articles on specific subjects and keep the navigation flat. Beats link exchange stuff all the time. And it saves a whole pile of money hiring SEO experts.
Content, content, content. Yada, yada, yada. Content ain't worth a damn if it has little to no value. Articles are a commodity. Really good articles are a rarity.
Depending on your target audience, there are all sorts of things you can do to garner some "recognition".
Look at your industry. What's lacking online? I mean, even if everyone has done everything, can you do any of it better? If so, go for it.
Probably one of the best long-term link magnets out there. Tools of the trade. Stuff that gets bookmarked. Stuff that gets mentioned in pdf documents. Linked to and referenced by .gov's and .edu's.
Do you know how to do something "really good"? Can you write it in a way that the "average user" would understand and be able to do first time around? Tutorials are an excellent way to garner authority links.
Questions and Answers
There are always needs and requirements for FAQs. Can you build the mother of all FAQ databases for your industry?
Tips and tricks (as some refer to it) is also a great way to get some recognition. A daily tip (if time permits), a weekly tip or even a monthly one. Something that will last forever. You'd be surprised at how people respond to some of the simplest tips, it is pretty amazing.
Windows Key + E
Those are just a few. I could probably dig through a few forum libraries and find some "mother lode" lists. ;)
Citing your resources, even footnotes, is good for academic links. But the problem is they have to find you in order to even know you do have well researched information on your site.
|Two employees there work the link acquisition process full time, and together they only get about 20 total new inbounds per month! |
Are those IB Links, one way free links, or one way paid (under the radar) links?
One thing to consider is actually writing content for the authority site. If it's well written and original, they may well want to publish it. You can then say to them it's free, but you will require a link to your own site somewhere near or within the content. For example the article might end with the phrase "For more information on Widgets, come on over to Widget Central" (and then your link here).
If the authority site likes what you supply them, you may well be able to start a long term content-for-links relationship with them.
This is the age-old formula that TV chat shows rely on, the celebrities supply half an hour of their time and in return they get to plug a movie or book or whatever somewhere within the interview. Many celebrities appear absolutely free, because the plug alone is so valuable.
It's funny, the high tech IT age is bringing us back to bartering! :-)
Tedster said it as perfectly as possible. Creativity and hard work is back in fashion ;)
I've found that to get really good links you actually have to work for them. Create usefule tools and unique information. And yes, it does take some work to create unique information.
I have been taking primary literature in my area and turning it into easy to read articles and linking back to the primary literature. Also taking hard to read statistics and turning them into easy to read articles and graphs again linking the hard to read source. Its starting to pay off with natural links starting to appear from interesting places.
You post is very valued,
You said that you link back to the primary literature and link to the hard to read source.
What is the use of this? why you do like this? Can this let more people to link to you?
You also said that "Its starting to pay off with natural links starting to appear from interesting places".
Could you tell more details of "interesting places"? What is "interesting places" from? Could you tell more details?
Does primary literature also link back to you?
Ok, its hard to talk about in generic terms but let me try. Linking back to the original source gives the article more credibility and for those who are academically minded, they like to see sources. So in effect it seems to build up trust and authority.
Primary literature hadn't linked back to me and i don't expect it to but you never know. I haven't seen any .edu sites link to me yet but thats a possibility too.
The interesting links have not been from the same topic but from related topic sites. Those that are experts in their own area but wish to point their customers/clients to related easy to read quality information.
As an example, one can take government census data and build an article around it. A fairly recent example of this was done by the NY times if i remember correctly where they wrote an article saying that the latest data showed more women were single than married. If you watch what professional reporters do, then you will get ideas.
Hope that helps
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