Let’s say you have a long established site with an up to date section on it about “Blue Widgets”
The section is top quality, well researched and very informative, textual based and would offer the end user a detailed total solution. In other words the surfer wants information about “Blue Widgets” puts it into Google search finds the section on the site and it satisfies there every need. Problem solved. They are unlikely to find better information.
Because it’s an authority type piece about “Blue Widgets” it attracts loads of links from book mark sites, .edu sites etc etc and its well liked by everyone using it, the section itself has high PR as well and should be 1 in the serps its that good a solution to the google search query. (it is in Yahoo/msn)
The web page has detailed content and has sub sections off it about other aspects of “Blue Widgets”.
Now then, what I cant work out is why a section this good may move in the serps over the period of say six months like this 11-8-4-3-8-11-3-8-11-9-3-11
Above it in the serps is not better more detailed information on the “blue Widgets” but single page junk. Perhaps two paragraphs of text on a page surrounded by adwords, that kind of thing?
Now don’t get me wrong, you win some, you lose some with Google because other pages on your site may rank better than they may deserve but you cant help but wonder why (excluding the normal fluctuations) why an authority piece like this may move so much during a short period of time?.
It does beg the question that would Google move a result down a few pegs in its serps if users are clicking on it and Not returning back to Google to seek out other answers because its solved the problem?.
What’s also interesting is that when the result is in say position 8 it attracts almost as many clicks as it does in 3. In other words users are probably clicking on the ones above, not finding what they want returning to Google to repeat the process until they find this result?
Anyone else experience this themselves?