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Links to 5 key pages in site?
What does this indicate about any website?
TinkyWinky




msg:3364375
 2:58 pm on Jun 11, 2007 (gmt 0)

Is it a vote of confidence from G when a site gains a number one position and then has 5 links to pages internally also listed?

I have noticed on a couple of sites where it looks like the site is either the brand for the search (e.g. in the UK - david lloyd leisure) or is the undoubted market leader (e.g. in the UK - news = bbc)

In both the above there's 5 internal links added.

Is that a real vote of confidence, reflecting the time in the SERPs or?

Anyone help on this one? How do you get this for your own sites?

 

tedster




msg:3364507
 5:02 pm on Jun 11, 2007 (gmt 0)

You're talking about what Google calls SiteLinks. Here are some of the best previous threads about them:

Google publishes information on SiteLinks (extended listings) [webmasterworld.com]
Extended site description - what makes the extra sections happen? [webmasterworld.com]
Does Google Sitemap help to get "extended listings" [webmasterworld.com]

wanna_learn




msg:3364620
 7:08 pm on Jun 11, 2007 (gmt 0)

Can we discuss here using a specific Search query? may be a few case studies will help to cross analyse better?

I would love to show Sitelinks indented along with the main URL for KWS I rank no. 1

tedster




msg:3364754
 8:51 pm on Jun 11, 2007 (gmt 0)

The only search terms we can discuss here are the kind of "big corporate" brand examples already mentioned, for instance bbc or apple. But we cannot discuss any member's specific search words. It opens up too many potential problems, both for the member's site (there are some bad guys out there) and for promotional abuse of WebmasterWorld.

I think the key is being in the #1 spot stably for that search, plus the domain being the very strong authority website for that same search term. For example, if you do a search on apple, at #1 you see apple.com with SiteLinks. If do a search on the word "itunes" you see the internal page at apple.com in the #1 spot -- but without SiteLinks. That's a good case study.

It seems to me that the domain root must be in the #1 spot to show SiteLinks. It doesn't ever happen, that I've seen, when an internal URL is in the #1 spot.

BradleyT




msg:3364787
 9:30 pm on Jun 11, 2007 (gmt 0)

I like how the sitelinks for webmasterworld show -
The Google World
AdSense
Google Search News
-
out of the hundred forums available here.

ogletree




msg:3364801
 9:48 pm on Jun 11, 2007 (gmt 0)

Once your site gets to the point where it has sitelinks that is a very good indication you have the "authority" status that is so coveted.

tedster




msg:3364828
 10:28 pm on Jun 11, 2007 (gmt 0)

One contact of mine was just awarded SiteLinks for a common and generic one-word search. That keyword is only one of the words in their hyphenated two word domain name -- and there are many, many e-commerce websites in the same market niche, including a site at "single keyword".com

This is the first time I've seen anything quite like this in the SiteLinks arena. The factors I see that might differentiate this site from others in the market:

1. Extremely strong, clean and diverse backlink profile (guess that's really 3 factors)
2. Over half of the backlinks point to internal pages
3. Entire domain is dedicated to the search term
4. Squeaky clean with regard to Google guidelines.

Other interesting notes:

1. no canonical redirect is in place and some dupe url issues do exist
2. the domain name contains one hyphen
3. some very noticeable duplicate titles and meta descriptions on top level pages
4. no keywords in the file path - they're all dynamic urls with one variable in the query string
5. a large number of supplemental results - maybe 30% or even more
6. domain root has a PR5
7. under 50 links on the home page
8. on product pages the template changes to almost no links
9. definitely an e-commerce site. No one would mistake it for informational, although the product descriptions are quite in-depth and professionally written.

In short, this is a site from a hard working entrepeneur who does a good job for his customers and promotes his domain with integrity. It's an honest, down-to-earth business, and I think its success is inspiring. It's not an SEO showplace by any means.

TinkyWinky




msg:3365204
 10:02 am on Jun 12, 2007 (gmt 0)

Google calls SiteLinks

Cool - thanks tedster. Reading through the threads it does seem like G has given you a vote of confidence (whether algo or manually) although it can be rescinded very quickly.

the "authority" status that is so coveted.

Ok - so if you're classed as 'authority' by G, then anyone know if this means you gain more IBL's from other authority sites and therefore increase of traffic?

Do the additional links encourage users to click through to more areas of that site and therefore ensure that you maintain your coveted status (if, as is suggested, the toolbar is providing the metrics that the algo needs to bestow this status upon a site)

being in the #1 spot stably for that search

tedster - the site i have seen gain this is actually newly (in past 3 or 4 months) promoted to the top position prior to the sitelinks appearing in past few days. However, the site was at number two or three for past 3 years.

Entire domain is dedicated to the search term

Now that is interesting - cos this site is! A very well searched for two word phrase. Where the site has additional terms around, but the underlying theme is most defo this one phrase.

Now looking at tedster's additional notes :

3. some very noticeable duplicate titles and meta descriptions on top level pages

Not on top level folder indexes for this site, but defintely throughout the rest of the site yes.

4. no keywords in the file path - they're all dynamic urls with one variable in the query string

Nope this site has filenames running into #*$!-#*$!-#*$!.html format for phrases and keyword combinations.

7. under 50 links on the home page

Internal links I see as 78, external 1.

Sorry tedster, not trying to nit pick holes in all your arguements! I hope this is just adding information to your suggestions for us to gain more concrete evidence on sitelinks :)

So as we stand on the current thread, looks like it is definitely worth having, although, as yet, we do not have the metrics on benefits to the site traffic.

wanna_learn




msg:3365454
 3:30 pm on Jun 12, 2007 (gmt 0)

For the KW (hotels in #*$!#*$!) and site I am talking about here is the comparison with points indicated by Tedster

Its very small 50 pages hotel booking website with clear intention of being commercial.

1. Extremely strong, clean and diverse backlink profile (guess that's really 3 factors)
>>>> Very creepy artificially obtained Link

2. Over half of the backlinks point to internal pages
>>>> 100% of the backlinks point to internal pages
(i.e. all the links to index page are showing to come up from own internal pages)

3. Entire domain is dedicated to the search term
>>>> Same Same

4. Squeaky clean with regard to Google guidelines.
>>>> Not in my case, site has a lot of copied content, no HTML validation, artificially obtained links (looking at its Link directory) etc

Other interesting notes:

1. no canonical redirect is in place and some dupe url issues do exist
>>>> Same

2. the domain name contains one hyphen
>>>> No Hyphen

3. some very noticeable duplicate titles and meta descriptions on top level pages
>>>> same same in all pages!

4. no keywords in the file path - they're all dynamic urls with one variable in the query string
>>>> All plain HTML pages

5. a large number of supplemental results - maybe 30% or even more
>>>> No supplemental

6. domain root has a PR5
>>>> PR 4

7. under 50 links on the home page
>>>> more then 70 Links

8. on product pages the template changes to almost no links
>>>> All internal pages have ame template/layout

9. definitely an e-commerce site. No one would mistake it for informational, although the product descriptions are quite in-depth and professionally written.
>>>> Completely commercial site

buckworks




msg:3365479
 3:58 pm on Jun 12, 2007 (gmt 0)

The domain name seems to be an important part of the mix.

My SEO client ranks #1 for his own company name (he'd better, eh?) and has sitelinks showing there, but not when he ranks #1 for his products. The domain name matches the company name.

One of my own sites has sitelinks showing when it ranks for the exact phrase that forms the domain name, but not when it ranks #1 for other searches that include those words.

tedster




msg:3365581
 5:49 pm on Jun 12, 2007 (gmt 0)

Sorry tedster, not trying to nit pick holes in all your arguements!

The second list of "notes" were things that surprised me - problems that many people might suppose should be 95% handled before a domain can get SiteLinks. I didn't intend them to be arguments - sorry for my lack of clarity.

TinkyWinky




msg:3366109
 7:45 am on Jun 13, 2007 (gmt 0)

arguments

:) sorry my turn to apologise - wrong word or rather wrong context. I meant your "rationale arguments" or just indicators... hee hee. Plus looks like i can't spell either LOL.

I think all your points are very valid, just wanted to indicate where some might clash so that all of us can get a better picture of how sitelinks are helping (or not!)

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