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Google - Threat or No 1 partner
How to work with the future direction of Google
Whitey

WebmasterWorld Senior Member whitey us a WebmasterWorld Top Contributor of All Time 5+ Year Member



 
Msg#: 3317308 posted 10:50 pm on Apr 20, 2007 (gmt 0)

Google seems to be tirelessly marching on as a potentially dominant player in global electronic distribution. Threatening to gobble up anything that moves in it's direction.

So all the things you once thought you had locked away securely with your business, via it's website have to continually move and adapt to keep competitive.

I see some threats from things like:

- Google mapping [ alternative product search ]
- Google e-commerce
- Direct distribution, eliminating many affiliates
- Controlling of SEO practices
- Mega partnerships
- Monopolisation of search market [ ouch - some vigorous legal interpretations here! ]

But is it all doom and gloom?

What are the threats or pressures Google has to deal with?

And from this and other opportunities what are the bright spots in your future business relationship with Google?

 

mattg3

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 3317308 posted 12:20 am on Apr 21, 2007 (gmt 0)

You forgot Bookscanning/Youtube/Games etc etc...

mirrornl

5+ Year Member



 
Msg#: 3317308 posted 12:42 am on Apr 21, 2007 (gmt 0)

this is a featured discussion:P

europeforvisitors



 
Msg#: 3317308 posted 2:39 am on Apr 21, 2007 (gmt 0)

I'll pick door #2, "No. 1 partner." Google has been good to me, except for two months in 2005.

MLHmptn

10+ Year Member



 
Msg#: 3317308 posted 3:49 am on Apr 21, 2007 (gmt 0)


I'll pick door #2, "No. 1 partner." Google has been good to me, except for two months in 2005.

Well maybe you won't mind if they drop your site from their rankings and start selling travel packages to all of the destinations you market?

walkman



 
Msg#: 3317308 posted 4:35 am on Apr 21, 2007 (gmt 0)

regardless of what you think: you have no choice but to go along with them, or your competitor will crush you.

Martin40

5+ Year Member



 
Msg#: 3317308 posted 9:15 pm on Apr 21, 2007 (gmt 0)

I don't like monopolies of any kind, but I have to say Google is a tremendously dynamic company. Why do you folks think this is? Is it Brin & Page? Who got the idea of getting into targeted advertising?

europeforvisitors



 
Msg#: 3317308 posted 9:39 pm on Apr 21, 2007 (gmt 0)

Well maybe you won't mind if they drop your site from their rankings and start selling travel packages to all of the destinations you market?

I don't market destinations, but this thread isn't about me, so I'll simply point out that Google Search could have eliminated pages from Yahoo, MSN, etc. from its index a long time ago if it wanted to suppress competitors at the expense of editorial integrity.

malachite

5+ Year Member



 
Msg#: 3317308 posted 10:02 pm on Apr 21, 2007 (gmt 0)

Well maybe you won't mind if they drop your site from their rankings and start selling travel packages to all of the destinations you market?

This is too good a question to waste, but oughtn't to be directed at anyone or any widget in particular. :)

I for one certainly wouldn't be happy if Google dropped me in favour of direct selling my widgets to all my target markets.

Generally though, G has been a good partner so far although I'd like to see more true competition to keep it on its toes and maybe stop it conducting so many live 'experiments' on us publisher guinea pigs.

I'll stay on the fence for a while before I decide if a friend has become a foe. ;)

texasville

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 3317308 posted 3:23 am on Apr 22, 2007 (gmt 0)

Personally, I do love the traffic from google and appreciate some of the tools it provides..ie: webmaster sitemaps..but I try to encourage the site owners I do work for to diversify.
I try to market sites I am in charge of in many different ways. I definitely am trying to garner traffic from many points so that if ever Big G or Y or even MSN decide to tweak the algorythm in such a way that it takes out the site...it can still thrive.
I know it is difficult and requires incredible resources, planning and marketing but I think it is definitely worthwhile.
I have been a member here for a while and I see the same discussions and statements over and over. At least in the search engine forums. I can't tell you the number of cycles I have seen where webmasters are moaning that G took out their site even tho they violate no rules and have great incoming links and just don't know why. I call it friendly fire. Sometimes good websites just get caught in the crossfire between G and the Blackhats.
So, I encourage all webmasters to plan accordingly. You might not like getting dropped but plan every step of your site as if it is going to be...soon. That way you will be ready for it and your site can continue to grow. And then when the tap is turned back on...it's all just a big bonus.
None of this was an original idea on my part. I learned this from many of the older and wiser webmasters that have made this forum what it is. And I thank them.

rekitty

5+ Year Member



 
Msg#: 3317308 posted 12:30 am on Apr 23, 2007 (gmt 0)

My business is incredibly intertwined with Google. We depend on organic search traffic, paid search traffic, google maps, google apis, adsense, gmail, analytics, and more....

Each individual decision along the way has been the right one, but each one increasingly makes us more dependant on Google. Here's how I approach my relationship w/Google:

1. Always have an escape route. For each piece of Google you use have a backup plan in place. Be ready, willing and able to live without the big G at a moment's notice.

2. Think two steps ahead. Google's moves are very predictable. It's a big company with a ton of cash and a bunch of smart people, and the direction they are going in is pretty clear.

2. Do what you can to keep Google honest. My little part it trying my best to call bull sh*t on Google when they overstep. Matt's latest crap about nofollow is a good example. Don't be a Cuttlet lemming.

europeforvisitors



 
Msg#: 3317308 posted 12:51 am on Apr 23, 2007 (gmt 0)

2. Do what you can to keep Google honest. My little part it trying my best to call bull sh*t on Google when they overstep. Matt's latest crap about nofollow is a good example. Don't be a Cuttlet lemming.

Better yet, don't be a Chicken Little who echoes the cries of "nofollow! nofollow! nofollow!" without reading and understanding what Mr. Cutts actually said. :-)

tedster

WebmasterWorld Senior Member tedster us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 3317308 posted 2:24 am on Apr 23, 2007 (gmt 0)

In my view, the real relationship of a webmaster to a search engine is a paradox. It's a solid example of what games theory calls a competitive/cooperative relationship. To the degree that we err by assuming that just one side or the other must be "the truth", we separate ourselves from the intelligence and intuition we need to make good decisions.

Our relationship to google is a competitive AND a cooperative relationship. It's the same type of relationship that permeates the ecological sciences -- for example, where the prey actually needs the predator for the species to thrive.

To me, the ability to tolerate and even embrace this ambiguity, this paradox, is the sign of both the successful web business and the successful search engine. I think Google, more than any other search engine, gets this point, and they've understood it for years.

Paradoxes abound in the online world. Take, for instance, the often misquoted statement by Stewart Brand:

...on the one hand information wants to be expensive, because it's so valuable. The right information in the right place just changes your life. On the other hand, information wants to be free, because the cost of getting it out is getting lower and lower all the time. So you have these two fighting against each other.

The person who can embrace paradox is the person closest to an accurate model of reality - and that person has a greater chance of success.

night707

5+ Year Member



 
Msg#: 3317308 posted 7:23 am on Apr 23, 2007 (gmt 0)

If Google would be willed to ensure the best content on top of results, .... no worries!

With their current algo based structure many results are dubious, just to say the very least.

By the time something new will give users the better selection of sites, the table might turn.

Robert Charlton

WebmasterWorld Administrator robert_charlton us a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



 
Msg#: 3317308 posted 9:14 am on Apr 23, 2007 (gmt 0)

The person who can embrace paradox is the person closest to an accurate model of reality - and that person has a greater chance of success.

Ted - Superb post. I recommend reading it a few times and thinking about it.

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