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Who is going to use the no follow in paid links?
I sell links should I use it...

 9:48 pm on Apr 17, 2007 (gmt 0)

I sell advertising on my site and I know Google wants us to use the rel=no follow in all paid links but I haven't started doing it yet.

Wondering what all of your opinions are, should we start using it for all paid links?



 9:34 pm on Apr 19, 2007 (gmt 0)


I wouldn't be surprised at all to read something like the following paragraphs within Google Webmaster Guidelines [google.com] before September 2007!

- All paid links should include the rel=nofollow attribute.
Links are usually editorial votes given by choice, and link-based analysis has greatly improved the quality of web search. Paid links muddies the quality of link-based reputation and makes it harder for many search engines (not just Google) to return relevant results.

How To Report Paid Links Spam

- Sign in to Google's webmaster console and use the authenticated paid links spam report form. If you use the authenticated form, you'll need to sign in with a Google Account, but your report will carry more weight.

- Use the unauthenticated spam report form and make sure to include the word "paidlink" (all one word) in the text area of the spam report.

As far as the details, it can be pretty short. Something like Example.com is selling links; here's a page on example.com that demonstrates that or www.shadyseo.com is buying links. You can see the paid links on www.example.com/path/page.html is all you need to mention.

[edited by: reseller at 9:41 pm (utc) on April 19, 2007]


 9:36 pm on Apr 19, 2007 (gmt 0)

the thing I don't get is why google would want to ignore nofollow links. Almost by definition, many nofollow links are more "pure" than regular links. Freed from the watchful eye of google, people feel liberated to link however they want to.
For example, outbound links from wikipedia, links to major competitors, links to controversial sites are all likely instances of a quality nofollow link.
What webmasters want google to ignore, and what is in google's interests to ignore are two different things.
It makes no sense to me.


 9:46 pm on Apr 19, 2007 (gmt 0)

>>If you caught, oh well its your website. Just do not come back to webmaster world and complain about it.

I can see the posts now...

- My PR disappeared last night!
- Why is Google penalizing me?
- How to submit a reinclusion request to Google


 9:46 pm on Apr 19, 2007 (gmt 0)

"anyone who uses "nofollow" for most links may be at a disadvantage--not because Google has singled them out for a penalty, but because they fit a certain profile."

A profile that indicates a site is substantially NOT engaged in passing PR to external sites could be a disadvantage? The notion goes beyond simply ridiculous.

THINK about it. Google cares about who you cast a vote for and why, NOT who you DON'T cast a vote for and why.


 9:53 pm on Apr 19, 2007 (gmt 0)

" the thing I don't get is why google would want to ignore nofollow links."

I don't think they've ever said (correct me if I'm wrong) that they ignore links that have the nofollow attribute. They simply consider them to be links that do not cast a vote. Nofollow is not the same as noindex. Nofollow is simply a way to link to an external source without necessarily vouching for it. And if part of your daily routine is linking to a lot of external resources it makes sense enough to use.


 9:55 pm on Apr 19, 2007 (gmt 0)

What would you gain by adding no follow?

Why would I buy a link from a site with a no follow aka no vote for you site?

Do you think yahoo will put a no follow tags on their directory because google said so?

If you buy links you can manipulate google serps, they want you to help?

Will they help me rank higher when I ask them?


 9:59 pm on Apr 19, 2007 (gmt 0)

> THINK about it. Google cares about who you cast a vote for and why, NOT who you DON'T cast a vote for and why.

Agreed. Why would the search engines penalize a site for using the nofollow links when it's them that are recommending using them? The idea that this is some way to out the black hat practioners by getting them to fall for the nofollow trap is ridiculous. Makes no sense to me either.


 10:01 pm on Apr 19, 2007 (gmt 0)

A profile that indicates a site is substantially NOT engaged in passing PR to external sites could be a disadvantage?

Hoarding Page Rank used to be considered a bad thing ...


 10:09 pm on Apr 19, 2007 (gmt 0)

Yea, no kidding

-10000 penalty
I have been banned penalty
part 20 of the -950 penalty

and it will go on


 10:16 pm on Apr 19, 2007 (gmt 0)


Allow me to add to your list ;-)

- The popular www.paidlinksseller.com lost its PR10


 10:55 pm on Apr 19, 2007 (gmt 0)

So now google will be Banning sites that sell links? and not just discounting the links?

Whatever fits your argument I guess...


 10:56 pm on Apr 19, 2007 (gmt 0)

Heh. Every webmaster could use rel="nofollow" on *all* outbound links! Then what happens to G and PR?

Food for thought: G may be playing with antitrust fire here, folks - if it can be shown that they are squeezing out the competition in a related 'sponsored' space with this sort of activity: strongly encouraging webmasters to engage in behavior (adding rel="nofollow" on paid links) that would cause webmasters to lose an important alternative source of revenue (since link networks frown on such behavior, and imply that one won't get many customers that way), thus making a significant portion of the webmaster universe even more dependent on AdSense for revenues, and possibly destroying some smaller companies. Sound familiar?

I realize there is some wiggle room for G here, but I assert that G needs to be very very careful how it 'deals' with a 'discovered' or reported paid link on a web site in order to avoid the appearance of impropriety.

Yes, G has every right to do whatever it wants with its systems - just as Microsoft has every right to do as it pleases - but I notice a big difference in the reaction to M$ vs. G's behavior of late. Put another way: If M$ was doing anything of this sort, it would result in massive techie outcry: "MONOPOLISTIC! ANTICOMPETITIVE! BILL G IS EVIL!" etc.

Is G crossing a line here? Why is this kind of behavior OK for G but not for M$?

Does G have a clearly spelled-out, official policy regarding what it will do when it finds what it suspects or knows to be unmarked paid links on a site? That might go a long way towards removing the FUD factor and allowing the webmaster to make a straightforward business decision as to whether to accept paid links, whether or not they are marked with nofollow.


 11:11 pm on Apr 19, 2007 (gmt 0)

Yea, I am bookmarking this thread for future reference


 11:13 pm on Apr 19, 2007 (gmt 0)

reseller, I'll follow on to your prediction of a nofollow addition to Google's webmaster guidelines. I'll predict a little court case:

U.S. v. Google Inc.

Exhibit A: Matt Cutt's Blog
Exhibit B: Google Webmaster Guidelines (as predicted by reseller)

Until Google actually adds this to their webmaster guidelines they are taking the chicken sh*t route of using an employee's personal blog to promulgate fear and stifle completion in online advertising. But doing it through Matt's blog gives them some protection against the antitrust regulators. Do no evil, eh?


 11:31 pm on Apr 19, 2007 (gmt 0)

I have been following this thread and suspect it has much more to run

I do agree that those buying links have been able to manipulate the serps and can sort of understand why G wants it to end.

But is this one more nail in the small ecommerce site where only the large well known bricks and morter companies i.e. Walmarts / Bestbuy of this world will shortly be at the top of the serps for any and everything as they have natural links occuring all the time from news etc. etc.

Over the last couple of years we have seen pages devalued if too many affiliate links which had been another way for the small internet entreupener to compete with large bricks and morter on semi equal footing

The cost of cpc has increased steadily which again hurts the small online retailer as he does not have the same stock holding and buying power

Can this be considered one more nail in the coffin for the small guy

As I said in the beginning I can understand why G is doing this but wonder will this make any chance for new companies making an impact via the internet that much harder



 11:38 pm on Apr 19, 2007 (gmt 0)

>>Hoarding Page Rank used to be considered a bad thing ...

It still is, and it violates the guidelines by artificially manipulating to fool the search engines.

BTW, where did Matt say anything about using nofollow for anything other than blog (forum) posts and paid links? As far as I know he hasn't suggested using it in any other way.

Any idea when or where he said to use it other than those two ways?


 8:17 pm on Apr 19, 2007 (gmt 0)

< moved from another location >

Since Big Daddy, the only thing consistent in the Google Algo is that if you buy quality links, your site will rank in the top, even if your site is poor quality (less than 20 pages with stale content).

I reviewed the topic about reporting paid links. But is Google really going to be proactive. If they are, we should see a great deal of shake-ups.

[edited by: tedster at 12:43 am (utc) on April 20, 2007]


 1:27 am on Apr 20, 2007 (gmt 0)

Can this be considered one more nail in the coffin for the small guy

Only for the small guy who tries to manipulate Google's search rankings.

The noise level in this thread is getting way out of hand, so let's review the facts:

- Google doesn't like paid links that are designed to manipulate search rankings. Nothing new about that. Nothing wrong about that, either.

- The "nofollow" attribute was created to prevent "linkspam" in blogs, Wikis, forums, and other anyone-can-post venues. Matt Cutts has suggested that it might also be useful as a way to handle paid links that exist to drive traffic and not to manipulate PageRank. (He and his coleagues have suggested other methods as well; take your pick.)

- Neither Matt Cutts nor Google has suggested using "nofollow" for normal, everyday editorial or reciprocal links. There has been NO suggestion that plain-vanilla linking per se is a bad or dangerous thing. (Why on earth would it be? Google depends on links for crawling and PageRank.)

- No one HAS to use "nofollow" (or its alternatives) for paid links; any Webmaster who wants to give Google the finger and doesn't care about favors from Google can sell plain-vanilla text links by the bucketload.


 1:28 am on Apr 20, 2007 (gmt 0)

Amen! Next...

< continued here: [webmasterworld.com...]

[edited by: tedster at 5:48 pm (utc) on April 20, 2007]

This 169 message thread spans 6 pages: < < 169 ( 1 2 3 4 5 [6]
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