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Google's use of Domain Registration Data
analogy to "safe driver" and "habitual offender"?
neuron

10+ Year Member



 
Msg#: 3310918 posted 5:29 am on Apr 14, 2007 (gmt 0)

Let's say during one person's online history he created three websites, all registered in his name and those three sites acheived homepages of PR9, PR8, and PR7. These sites were not related but all acheived high rankings and ended up with lots of traffic.

Let's say this personn created a fourth site. Would Google look at domain registration information and say "hey, this guy has created three previous sites that all became very important" and then elevate this new fourth site in some favorered way?

On the other side of the tracks let's say another guy had previously registered 50 domains, some of which were banned by Google, some of which were very spammy, and all of which never gained high homepage PR, and were all judged by Google as lacking in merit, in whatever why Google may record such data.

Let's say this guy who created so many bad sites in the past now creates a new site. Would Google look at past domain registration history and then rate the new site as "not worthy"?

An analogy for this might be "safe driver" and "habitual offender". Some States allow a driver 12 or 15 points against their drivers licenses over a period of one to three years and if you exceed those number of penalty points your license is revoked for your being a habitual offender. Some vehicle insurance companies offer safe driver discounts for drivers that never get in accidents or get moving violation points against them.

Another analogy might be two men, each with four children. The first mans' first three children grow up to be an attorney, a physician, and an astronaut. The second man's first three children grow up to be a murderer, a rapist, and drug dealer. Would it be reasonable for Google to conclude it would be unlikely that the first man's fourth child would grow up to be a derelict and that the second man's child would grow up to be a responsible and productive member of society?

Might it be that Google could be using domain registration information in a similar manner, boosting new sites from domain owners with proven past quality records and demoting new sites who's domain owners have proven wreckless in the past?

The reason I ask is I have a client who for valid business reasons wants to split his business into multiple websites and drop work on the current ones. He's on the verge of having some effective and well ranking sites and he just wants to stop working on them and start off on some others. I'm just wondering if doing so might establish for him a bad track record that could impair future performance of his new sites.

If Brett started a new site, would Google say "hey this is the guy that did WebmasterWorld, this new site must be important"?

 

Robert Charlton

WebmasterWorld Administrator robert_charlton us a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



 
Msg#: 3310918 posted 7:19 am on Apr 14, 2007 (gmt 0)

neuron - My own personal experience is that, at this time, anyway, Google isn't looking at registration information of normal sites nearly this closely. That said, I know that the spam team is familiar with some of the spammers on a first name basis. ;)

The reason I ask is I have a client who for valid business reasons wants to split his business into multiple websites and drop work on the current ones. He's on the verge of having some effective and well ranking sites and he just wants to stop working on them and start off on some others. I'm just wondering if doing so might establish for him a bad track record that could impair future performance of his new sites.

I think what your client would be blowing here is opportunity cost. Age of a site or an enterprise, as well as the age of links, are big factors in the Google algo. Google also, I think, is doing lots of things to discourage multiple sites, unless they are well established by separate efforts.

To use a real life analogy (probably not a well-defined mapping, but nevertheless maybe helpful), think about the career of California's governor, Arnold Schwarzenegger. He got where he's going by reaching a high plateau in the individual endeavors that led to his election. He became a champion body builder, then a movie star, married well, and then ran for office at an opportune moment.

Had he jumped from one endeavor to the other before rising to prominence, he never would have gotten where he is now.

Robert Charlton

WebmasterWorld Administrator robert_charlton us a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



 
Msg#: 3310918 posted 8:06 am on Apr 14, 2007 (gmt 0)

PS...

If Brett started a new site, would Google say "hey this is the guy that did WebmasterWorld, this new site must be important"?

Google doesn't have to say it. There would be plenty of people on the web saying it, and Google would notice. If the web doesn't notice, chances are that Google won't either.

JudgeJeffries

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 3310918 posted 10:56 am on Apr 14, 2007 (gmt 0)

One of my friendís older bothers is a very senior police officer and his younger brother is in jail for smuggling heroin. No one judges him on the basis of either of them.
Canít see Google doing it either especially when the recidivist spammers can simply register most domains in the name of every family member including the cat and dog. Total waste of Googles time.

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