Msg#: 3251835 posted 11:36 pm on Feb 13, 2007 (gmt 0)
System: The following message was spliced on to this thread from: http://www.webmasterworld.com/google/3251871.htm [webmasterworld.com] by tedster - 12:45 am on Feb. 14, 2007 (EST -5) Not sure if this is a limited test - but the Google Checkout logo connected to participating merchants Adwords listings has changed from a simple shopping cart icon - to a multi-colored and very prominent button... one half reading "Google" in the branded colors on a white background, and "Checkout" with a shopping cart logo on a dark bluebackground.
IMHO, it has gone from noticable to... really, really quite noticable.
Msg#: 3251835 posted 6:48 pm on Feb 14, 2007 (gmt 0)
I hate it.
If I was an advertiser in the program, I'd love it... it is very prominent... gave my attention to an ad in position #6 moreso than what was in position #1... (it'll have less impact as folks get used to it, of course)
It'll also generate less qualified clicks from people interested in the icon, but, generating more traffic from lower positions - with lower CPCs - would be a positive, no?