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Google Checkout - new logo on ads?
are you noticing a MUCH larger checkout logo on ads?

 10:43 pm on Feb 13, 2007 (gmt 0)

Just noticed it on some searches I was doing this afternoon. Adwords ads that show up now use a small google checkout button underneath them instead of the old green shopping cart icon.



 11:36 pm on Feb 13, 2007 (gmt 0)

System: The following message was spliced on to this thread from: http://www.webmasterworld.com/google/3251871.htm [webmasterworld.com] by tedster - 12:45 am on Feb. 14, 2007 (EST -5)

Not sure if this is a limited test - but the Google Checkout logo connected to participating merchants Adwords listings has changed from a simple shopping cart icon - to a multi-colored and very prominent button... one half reading "Google" in the branded colors on a white background, and "Checkout" with a shopping cart logo on a dark bluebackground.

IMHO, it has gone from noticable to... really, really quite noticable.


 12:29 pm on Feb 14, 2007 (gmt 0)

It is legit [googlecheckout.blogspot.com...]

I hate it.


 6:48 pm on Feb 14, 2007 (gmt 0)

I hate it.

If I was an advertiser in the program, I'd love it... it is very prominent... gave my attention to an ad in position #6 moreso than what was in position #1... (it'll have less impact as folks get used to it, of course)

It'll also generate less qualified clicks from people interested in the icon, but, generating more traffic from lower positions - with lower CPCs - would be a positive, no?

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