| Google Checkout - new logo on ads?
are you noticing a MUCH larger checkout logo on ads? |
wayzel
msg:3251837 | 10:43 pm on Feb 13, 2007 (gmt 0) |
Just noticed it on some searches I was doing this afternoon. Adwords ads that show up now use a small google checkout button underneath them instead of the old green shopping cart icon.
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poster_boy
msg:3251873 | 11:36 pm on Feb 13, 2007 (gmt 0) |
System: The following message was spliced on to this thread from: http://www.webmasterworld.com/google/3251871.htm [webmasterworld.com] by tedster - 12:45 am on Feb. 14, 2007 (EST -5)
Not sure if this is a limited test - but the Google Checkout logo connected to participating merchants Adwords listings has changed from a simple shopping cart icon - to a multi-colored and very prominent button... one half reading "Google" in the branded colors on a white background, and "Checkout" with a shopping cart logo on a dark bluebackground. IMHO, it has gone from noticable to... really, really quite noticable.
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rustybrick
msg:3252349 | 12:29 pm on Feb 14, 2007 (gmt 0) |
It is legit [googlecheckout.blogspot.com...] I hate it.
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poster_boy
msg:3252655 | 6:48 pm on Feb 14, 2007 (gmt 0) |
If I was an advertiser in the program, I'd love it... it is very prominent... gave my attention to an ad in position #6 moreso than what was in position #1... (it'll have less impact as folks get used to it, of course) It'll also generate less qualified clicks from people interested in the icon, but, generating more traffic from lower positions - with lower CPCs - would be a positive, no?
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