You need to either:
1. Give people a reason to link to you (articles on your own blog for instance)
2. Make links yourself (through articles, forums, directories etc).
Personally, I'm having more luck generating links by adding content to my sites other than writing articles for other sites - although this can be useful in some cases. I've written one or two articles and sat back and watched some other site get all my traffic (ok I had the other site but that's not the point)
You need to remember people will link to you for 100 different reasons you might not be immediately aware if your site has a lot of unique content about your niche.
Write an article on your site and try and get a big boy website to link to it for some reason to deliver PR and traffic. If you're blogging about it and joining in forums on the niche you're virtually guaranteed of some referrals.
OneBigCelt - Remember Wikipedia is ok for giving your site traffic, but since doesn't do anything as far as your SERP position. I would suggest just more GREAT quality content, and trying to get related IB links.
You might want to do a search on the boards for link development. ... It can be a trying process, but you may have to start knocking on one door after another dealing with webmasters individually to try and get links added on their site to yours.
|I have been trying to get links to our site but there just are not many sites out there that have a reason to link to us |
Maybe other sites won't link to yours because you are not giving them anything in return? I suspect some folks here are about to disagree with me so "shields up!" ...
ok here we go.. One of the safest time tested methods to increase traffic and yes, rankings/pagerank (although I would suggest you forget completely about pagerank and focus more on quality factors) is to LINK EXCHANGE with other relevant quality sites. Sites are more likely to link to yours if they can get a return link back from your site.
Link exchange (aka reciprocal linking) has been around pre-Google.. webmasters have exchange links since Tim Berners Lee invented the WWW. Link exchange will always exist as long as the web exists.
However, do not link exchange with low quality sites.. do not link exchange with sites totally irrelevant to yours.
Google says to have relevant sites link to yours (inbound links) .. Google says to make sure your site is "well connected" (outbound links). Those are not my words.. these suggestions can be found in Google's webmaster guidelines which were updated in recent months.
If you manage link exchange with software, make sure it's EDITOR BASED. Avoid services that make guarantees on making links or link you in high volume to sites you have not scrutinized with your own editorial discretion.
Folks who disagree with my suggestion will disagree because they have seen link exchange networks hurt their clients in the past.. those link exchange networks were mostly full duplex networks that afford no editorial discretion on making links.
If you will use the search engines to find quality sites that also have links pages (google keyword + add link or suggest link), you will find what I call "low hanging fruit".
However, keep in mind that webmasters won't link to a junky looking site.. that means your site should offer robust unique content that cannot be found elsewhere on the web. Hire a copywriter if necessary.
Links + quality content = success!
For those of you who are anti-link exchange, keep your flames er, I mean comments cordial and respectful.
|Google says to have relevant sites link to yours (inbound links) .. Google says to make sure your site is "well connected" (outbound links). Those are not my words.. these suggestions can be found in Google's webmaster guidelines which were updated in recent months. |
This is what Google says, but I believe you are connecting the two unnecessarily into one method that justifies reciprocal exchanges between websites.
Google is stating that it is beneficial to link your site out to quality sites and recieve quality links. Google is not saying to use reciprocal linking as a "method" to achieving this.
How important is page rank? We have plently of pages with page rank, but they can still be "Supplemental" and don't show up in the serps. In the "old" days it was just page rank "0" that possibly ended up Supplemental.
|Google is not saying to use reciprocal linking as a "method" to achieving this. |
Google has also never said "do not link exchange".
Google engineers realize link exchange pre-dates Google and that many webmasters will not link to a site if they cannot get a return link back. Same rule applies to most brick and mortar fortune 500's. You see auto makers promoting the satellite radio products they are installing and you see the satellite radio products promoting auto makers. You will see major cola manufacturers promoting the fast food restaurants that serve their product and vice versa.. its the same marketing method, only for the web. Don't beat up link exchange because some have abused it.
What the search engines do not want you doing is participating in full duplex networks that force you to link to sites in high volume without editorial discretion.
There is a huge difference between low volume editor based link exchange and high volume irrelevant link exchange. Lumping the two together misinforms those who are new at this.
Stop concentrating on your main keyword. To start with, that is where the most competition is, and I'd be willing to bet that it doesn't convert as well as you think.
It seem like Google is moving more and more towards rewarding sites that rank well in lots of terms related to the main keyword with ever increasing rank. So if you are trying to hard for that one word, you are probably keeping yourself from getting all that wonderful related traffic, and at the same time sabotaging your own success with that main keyword.
I'll give you an example. A site I started 5 years ago has a very obvious main keyword in its domain. I never bothered trying for that keyword, Google reports 28 million pages with that term, and a lot of huge players fight for it. We started off, and spent the first years several hundred places down the list, but it didn't matter because we were getting lots of traffic from the 40,000 terms that we did rank on.
Then last summer, I noticed that search term showing up in the top 40 terms for referrals. In January we were above the fold on the front page the whole month. For much of the month we had an indented double entry above the fold.
I never did anything to improve that rank for that term. I believe it is our long term ranking for related terms that did it..
Do you want to guess how much traffic we got from that front page ranking? 397 referrals. There were 7382 referrals that included that word in some combination, and less than 5% were that word alone. It accounted for 0.3% of our total search engine referral traffic.
Relevant link exchange should be conducted as a branding and traffic building function first.. if it affects Google PR, thats just a side benefit.
The original question was "what to do next ti increase page rank in google". Developing traffic through link exchange is one of many time tested methods that just so happens to affect ranking positively when done correctly and with relevance for the end user.
Have you try to submit your sitemap to Google Webmaster?
You can monitor quite a lot of things in there.
By submit your sitemap to Google Webmaster, you can assure that all the pages in your sitemap will be crawl by google.
Just my 2 cents opinion..
I made own website in autumn... And I did (and I'm doing now) bottom things. At first my new site had PR0 and no one page in GOOGLE index... But in 2-3 month it had PR3 and all pages in GOOGLE index. And now I have more and more GOOGLE traffic on it...
1) Your site must consists of COMPLETELY UNIQUE and USEFUL FOR SITE-VISITORS CONTENT! It's one of the most important rules...
2) Link-building, viral-marketing... Link popularity is very important...
3) Create UNIQUE titles, descriptions for each page of Your site.
4) Routinely update Your site with new, actual and useful for a visitor content
5) Create sitemap.xml There are a lot of plugins for different CMS that automatically create necessary sitemap-file... So, you can use online services for it.
6) Make Your site with web-standards
Use it and You'll be glad!
|It seems like Google is moving more and more towards rewarding sites that rank well in lots of terms related to the main keyword with ever increasing rank. |
This is logical. Depth is a sign of quality or value, which should be rewarded.
|So if you are trying to hard for that one word, you are probably keeping yourself from getting all that wonderful related traffic, and at the same time sabotaging your own success with that main keyword. |
This is true. And if you ever look up the number of searches by key phrases per month, several choice phrases can add up to the one big keyword.
thanks for all your feed back... I am doing pretty much what you are all discusing but your feed back has identified several areas that I can work on.
as for focusing on one key word too much...
the guild hosting keyword is just the one I feel I need to work on
we are moving up pretty well in the others.
like wow guild hosting, guild website. etc
I am gonna try the sitemap.xml
and the direct link exhange with webmasts and more original content.
I am open to any additional ideas you have
The best thing to do - honestly - is to PURCHASE PAGERANK and forget all about it as all you really need is a 4 for crawls and a 5 for WORDS on your links.
It is not something to build.
Keywords though are the last bastion; the ranking which you master alone.