tedster

msg:3217725 | 9:13 pm on Jan 12, 2007 (gmt 0) |
It seems to help a little bit - but how much changes all the time. I think it can also be problematic and lead to a flag for keyword stuffing, when the domain name is mentioned in the text and anchor tags a lot.
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beren

msg:3217730 | 9:19 pm on Jan 12, 2007 (gmt 0) |
Seems to help on MSN. A little effect in Google, maybe.
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F_Rose

msg:3223694 | 4:03 pm on Jan 18, 2007 (gmt 0) |
Is a branding domain more effective than mykeyword.com in a domain name?
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netmeg

msg:3223731 | 4:17 pm on Jan 18, 2007 (gmt 0) |
I don't know if it specifically helps in ranking, cause I don't have any domain names that *don't* have major keywords in them. I think it does help in drawing attention, because Google displays the keyword(s) in bold, even when it's part of the domain name.
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trinorthlighting

msg:3223768 | 4:36 pm on Jan 18, 2007 (gmt 0) |
It helps you out a lot as long as the content is applicable.
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tedster

msg:3223784 | 4:43 pm on Jan 18, 2007 (gmt 0) |
For me, a branded domain is the best long-term business model. There are other "seize the moment" approaches that can make good money too, but that's just not what I do. I prefer a long-term sustainable domain that builds repeat business and good "word of mouth". One of the nice things about a branded domain is you don't bang smack into keyword stuffing issues as easily, just by mentioning the domain name too often in your copy.
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stever

msg:3223806 | 4:58 pm on Jan 18, 2007 (gmt 0) |
Tedster, I see this repeated time and again as if the two were exclusive. But in many cases, brand or vertical are synonymous or complementary. To take an example, what about a hotel in Elbonia? Who is going to get more from their domain name, all other things remaining equal? www.elbonia-hotel.el or www.gourmetresidence-paradiso.el
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