One of our client's web site has ecommerce website whose pages are dynamically generated from one global page template.
This template has Five areas/sections designed with <div> tags. Everything was working great and fine since last 26th dec update from google. and since than he is constantly loosing trafic and SERPs for his major keywords for which he was coming top since long time.
After through analysis by his developer he found that the global page template was such designed that it might have give problem to google in this update. He has five sections
If we think in terms of table then the Top section should render first and the left and then center and then right and lastly bottom. And thats what we see.
But his <div> sections are such designed that his center section was rendered first and then the rest, which seems to be good in terms of SEO technique but google might not have liked it any more as per him. but they really want to change the way their pages are rendered.
So i have two question in this respect
1) Do you think it is advisable to change content rendering in the order of top,left,center ,right and then bottom as i think it is not good. The current technique center,top,left,right and bottom is the best as it gives/renders the most important keywrods to the google first then the others.
2)If suppose i have to change the <div>'s section back to the normal standard order and render top,left,center ,right and then bottom as my client is forcing me do so. Do u all think instead of doing any good it would make the thing more worst and he may get fully chopped off from google or all his existing keywords SERPS also?.
Please your advice will be very helpful for me to take decision and save my client to do any more harm to himself