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how to sell on 2 sites and meet google requirements
chamco




msg:3204280
 8:40 am on Dec 31, 2006 (gmt 0)

My question is: will the launch of the new website make trouble with google specifically?

background: I work for a fairly large company that sells widgets online. They decided to sell widgets under a totally new company name as well. The benefit is that they can list some different products, although most will be the same, and can advertise in different places and charge different prices. They wrote an entirely new website for this purpose. I'm worried about the PR and indexing of the current site as well as the new one.

Will different IP addresses help? They are acually hosted on the same servers, but I can assign them different addresses: but they'll have the same owners!

The look of the sites is totally different, and neither links to the other, but the content on a product level is the same (except prices, which often differ), since they use the same product information feeds.

How can we make the content different enough without rewriting all producted details, which would take WAY too long?

Also, I know many feel "content is king". How does that apply for a site that sells lots of products? You can't have pages of content about each product!

Thank you for your advice!

 

MThiessen




msg:3204689
 12:42 am on Jan 1, 2007 (gmt 0)

Will different IP addresses help? They are acually hosted on the same servers, but I can assign them different addresses: but they'll have the same owners!

The look of the sites is totally different, and neither links to the other, but the content on a product level is the same (except prices, which often differ), since they use the same product information feeds.

How can we make the content different enough without rewriting all producted details, which would take WAY too long?

I have different sites of the same theme and they do quite well. Different IP addresses though.

It is ok IMO to have more then one site in the same theme, as long as it is not duplicate content. Also, you dont want 50 sites of the same theme or you might be percieved as trying to dominate the serps entirely on that theme. (then you get em all wacked).

To make the content different without a total re-write is DRAMATICALLY change the template of the newer website. BUT, that being said, content "IS" king still, and it would be optimal to make the details unique. If that is not possible, offer other original things on the site.

The logic is simple, G doesnt want to see the same content appearing ocer and over in the same search results. It's the oldest search problem on the web. Be different or be forgotten.

funandgames




msg:3205039
 4:32 pm on Jan 1, 2007 (gmt 0)

Also, I know many feel "content is king". How does that apply for a site that sells lots of products? You can't have pages of content about each product!

Why not?

SullySEO




msg:3205061
 5:18 pm on Jan 1, 2007 (gmt 0)

Why not?

I can think of a couple of reasons.

1. In some cases it is unnecessary for users and doing so would be for search engines, not users. In fact, it might even annoy users; and

2. For some types of products, information, background, etc., for each one is very similar which would only create more duplicate or near-duplicate content.

They decided to sell widgets under a totally new company name as well.

Are they not at all concerned about diluting their brand?

trinorthlighting




msg:3205073
 5:49 pm on Jan 1, 2007 (gmt 0)

We have different websites that are similar, but target different audiences.

You have to make sure you do not get duplicated content.

Make sure descriptions, product names, meta tags, etc are all unique.

Otherwise you will get hit with a duplicate issue.

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