|Google knows your data history|
How Google behaves in relation to your data history
|Google depends on historical data a lot of the time and changes in indexing are slow... |
I've also seen it mentioned many times on the boards with the term "footprints" of a site.
What evidence have folks seen, that suggests that this is true and do you have an expanded view of how this will effect a site's results?
The history of your site can make or break you. I will give two examples:
1. Mom and Pop site launches, slowly adds content. Mom reads webmaster world at night and makes Pop optimize using Google guidelines, w3c principals, making sure its crawl able and slowly optimizes and makes a good site! Google awards trust rank to the site over time for making unique content and not doing anything shady. After a year, it ranks well and receives a lot of traffic. Ten years down the road mom and pop both sell the site and retire in a nice warm condo. Here is a good example of history!
2. Spammer Joe launches his site, first tries to stuff some keywords, it works for a while then he gets caught, fixes the issue and gets a re-inclusion request and is allowed back into the index. A year down the road Spammer Joe tries sneaky redirects. Again gets banned and re-included. This time around Google looks at the history and gives out trust rank in a much slower rate. Then Spammer Joe decides to scrap his URL, and launch another spam site using hijacked content. Spammer Joe forgot that Google also keeps track of IP addresses though and everything that has come from Spammer Joe’s server was nothing but spam. Spammer Joe gets more frustrated, copies more content, gets sued and loses everything to include his computer and retires in a cardboard box. That’s the bad example!
I can see why Google likes keeping history, it can trend a site or sites that way and use the information in the algos....
Umm on behalf of myself and the rest of the innocent part of the -30 crew..
3. Mom and Pop site launches, slowly adds content. Mom reads webmaster world at night and makes Pop optimize using Google guidelines, w3c principals, making sure its crawl able and slowly optimizes and makes a good site! Google awards trust rank to the site over time for making unique content and not doing anything shady. After a year, it ranks well and receives a lot of traffic. Four or five years down the road you are slapped with a penalty for no obvious reason, you go bankrupt and retire under the bridge and live in a cardboard box.
[edited by: AustrianOak at 10:47 pm (utc) on Dec. 5, 2006]
OK - so i see that Spammer Joe is a clear serial violator of Google's guidelines.
But are folks that make "mistakes" whilst trying to get their sites working properly going to be effected. I mean, imagine that you had a duplicate content problem which took 18 months to fix.
Is Google going to interpret this site as a SPAM site in it's "footprint"?
I noticed with interest how quickly Google resurrects results on exisitng indexed pages that have been fixed, suggesting that if your're in the index, you're less likely to be effected.
I agree, If google sees a positive trend and recovery from honest mistakes, google will not hold it against you. But I imagine they only give you so many chances.....
I think you have missed a thing or two so such as:
Spammer Joe is probably laughing and has gone on to several other methods.
[edited by: theBear at 11:14 pm (utc) on Dec. 5, 2006]
lol.. don't know.. haven't met him :)