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October 30: major shifts in the SERPs? or just minor inconsistencies?
What are people seeing today?
ProTalker




msg:3140421
 12:27 am on Oct 31, 2006 (gmt 0)

We lost 000s of pages from the Google results on October 20, although nothing like as consistently as over the summer; some have popped in and out all week. But I think there was more movement today, October 30 - has anyone seen big changes, or just inconsistencies, like us?

 

Shoestring




msg:3140643
 5:05 am on Oct 31, 2006 (gmt 0)

We've seen certain keys flux up and down 4'ish positions for weeks now, whilst the majority we target/follow remain steady as can be.

No rhyme or reason is evident from this seat, but the data by and large seems dated for whatever it is worth.

MattCutts




msg:3140672
 5:41 am on Oct 31, 2006 (gmt 0)

I'm not aware of any big changes going out on the 30th.

jetteroheller




msg:3140676
 5:42 am on Oct 31, 2006 (gmt 0)

The mystery continuse.

I see even improvements at some search positions, but the low traffic continues.

Front




msg:3140730
 7:32 am on Oct 31, 2006 (gmt 0)

I see the same thing happen, stable kw rankings, but lost about 3000 visitors a day from google. All the positions I check are still there, very strange.

reseller




msg:3140732
 7:42 am on Oct 31, 2006 (gmt 0)

Hey Matt


I'm not aware of any big changes going out on the 30th.

Could it be one of those Data Refreshes or a Data Push?

Thanks!

walkman




msg:3140740
 7:50 am on Oct 31, 2006 (gmt 0)

I see many changes and a lot of crawling. Apparently google is trying to get something right.

giuliorapetti




msg:3140803
 8:56 am on Oct 31, 2006 (gmt 0)

This "data refresh" or whatever it is/was started sometime between Sunday afternoon and Monday morning (European time).

I can see slight movements (useless to say: stady to downwards directions only: nothing upwards) in my SERPS.

I'm sure that was a not-so-big change but definetly a change started in that moment as I checked our rankings right before it happened the change.

It looks like that the changes are now generally applied (took until yesterday night to see the new SERPS on 90-95% of all datacenters).

Definetly something "important but not trivial" happened sunday afternoon US time... :-)

jenkers




msg:3140865
 11:46 am on Oct 31, 2006 (gmt 0)

traffic 40% lower today than usual - could this be related at all, traffic was 15% lower than usual yesterday.

Anyone else seeing anything like this?

Tropical Island




msg:3140877
 12:03 pm on Oct 31, 2006 (gmt 0)

According to a well known ranking tracker not much has happened in the last few weeks.

FattyB




msg:3140909
 12:47 pm on Oct 31, 2006 (gmt 0)

Well we have been pretty steady, though a dip early October when things seemed to be a bit up in the air. However, from OCt 20th we have seen a 30-50% rise in organic traffic.

Normally we get around 120K visits per day during the week, this is now around 160-180K per day. Visible PR updated, for me anyway, just about this time.

However, it might be slightly lower as we did automate some of our news at the same time, so we now publish it before peers...so a bit of both I think.

James

WW_Watcher




msg:3140947
 1:56 pm on Oct 31, 2006 (gmt 0)

IMHO, Everflux,
New pages added, older pages updated, is what it looks like to me.

Back To Watching,
WW_Watcher

chartbot




msg:3140952
 2:07 pm on Oct 31, 2006 (gmt 0)

I saw some changes yesterday also. One particular kw that we've had at #1 for a while disappeared on and off all day. It seems to be back so far this morning.

WendyTinley




msg:3140979
 2:29 pm on Oct 31, 2006 (gmt 0)

I've seen a fairly big change for my client's website... He's been languishing at #11 and #12 for weeks and after a bit of work getting inbound links and making the page less optimised for his search phrase his site is at #7 to #10 depending on which datacentre you look at...

I'm still waiting to hear whether his site is still suffering from a local filter... from his location the site is always 2 to 3 places lower than on any directly accessed datacenter... there is another thread running about this that I read up on extensively last week so I know we are not alone in our experience.

helpnow




msg:3141011
 3:02 pm on Oct 31, 2006 (gmt 0)

All of our rankings are holding since October 20... However we have also noticed a drop in organic traffic, despite our steady rankings.

Most curious is that the ratio of our paid Google to organic Google has dropped. With our rankings in place, we usually have a ratio of around 1:4+ (Google Paid:Google Organic). Right now, the ratio is around 1:2.5. We have added no new paid google listings, so that account is stable.

We are a bit of a moving target, we are constantly adding lots of pages to our site, but all site issues are resolved and steady. Just new content coming in every day. Plus keep in mind: our rankings are steady and awesome. Our is an authority site, thousands of #1 rankings, thousands of double indented listings, been around since the 90s, hundreds of thousands of pages across many different sectors. We are crawled every day, and it takes about 1-2 days for new pages to show up in the index. Indeed, with all the new content we are adding, one would surmise that our organic traffic would be growing.

If it is a simple reduction in overall traffic, October is slow, MLB finals, etc. etc., well, then lower waters would lower all boats... As it is, organic google is the only item that is down. Froogle is up, paid google is steady if not up a touch, and all the other cast members are up: Yahoo, MSN, etc.

So, one has to assume there are some changes of some sort in organic google.

chelseaareback




msg:3141023
 3:16 pm on Oct 31, 2006 (gmt 0)

yes, same here.

rankings seem the same but traffic a quarter down. could it be the end of half term in the uk......?

peacelover11




msg:3141031
 3:23 pm on Oct 31, 2006 (gmt 0)

I saw the bottom fall out of my ranked pages...weird.

bwnbwn




msg:3141050
 3:41 pm on Oct 31, 2006 (gmt 0)

Can't pin point the searches but we had a 50% increase in traffic yesterday and it was a big jump in Google traffic as this site usually runs pretty even in all engines but Google has jumped out to a good lead.
Maybe a spike will keep an eye and see if the traffic continues.

Favor.

300m




msg:3141071
 3:55 pm on Oct 31, 2006 (gmt 0)

I am seeing some shifting, but it seems to drop for a little while, then come back. I would have to chalk that up to the DC that the API is polling. What i am starting to see (since yesterday) is something that I have expected since Google Guy mentioned the end of summer update. Could this be an early warning that it may be here soon. I know its a little late, but i think that it was mentioned it may be pushed back some.

trinorthlighting




msg:3141136
 4:44 pm on Oct 31, 2006 (gmt 0)

We are just seeing the constant flux in our niche. Nothing big.

rden17




msg:3141185
 5:15 pm on Oct 31, 2006 (gmt 0)

Saw HUGE increase in pages indexed (many taken out of sup, plus many that had not been indexed yet) after the 20th. Traffic JUMPED.

then it all went away a few days later. Now checking the different data centers I get some DC's with over 2000 pages indexed and some with 400-500 pages indexed. traffic down 2/3 since then.

JudgeJeffries




msg:3141249
 5:59 pm on Oct 31, 2006 (gmt 0)

My contact forms received have doubled for the last two days.

taps




msg:3141316
 6:16 pm on Oct 31, 2006 (gmt 0)

Had a remarkable raise of page impressions on Sunday. Monday everything went back to normal.

Sunday I also saw 3000 more pages indexed. Today they are gone.

Oliver Henniges




msg:3141433
 7:47 pm on Oct 31, 2006 (gmt 0)

Major kws stable in the SERPs, but no idea about the long tail.
However, what I noticed was some (weird) update for TBPR of some of my pages

trinorthlighting




msg:3141453
 8:01 pm on Oct 31, 2006 (gmt 0)

I take that back, we are seeing some major shifts for three keyword searches

Bewenched




msg:3141454
 8:02 pm on Oct 31, 2006 (gmt 0)

We've had a few more pages (about 1k) since oct 30th and business has picked up for us as well. nice..

decaff




msg:3141495
 8:47 pm on Oct 31, 2006 (gmt 0)

Most curious is that the ratio of our paid Google to organic Google has dropped. With our rankings in place, we usually have a ratio of around 1:4+ (Google Paid:Google Organic). Right now, the ratio is around 1:2.5. We have added no new paid google listings, so that account is stable.

Looks like Google is getting more adept and refined in their tactics for throwing dampers and filters on the organic side..(per your data)..thus pushing more revenue their way...(per the ratio shift)!

We are a bit of a moving target, we are constantly adding lots of pages to our site, but all site issues are resolved and steady. Just new content coming in every day. Plus keep in mind: our rankings are steady and awesome. Our is an authority site, thousands of #1 rankings, thousands of double indented listings, been around since the 90s, hundreds of thousands of pages across many different sectors. We are crawled every day, and it takes about 1-2 days for new pages to show up in the index. Indeed, with all the new content we are adding, one would surmise that our organic traffic would be growing.

I would venture to say that a suppression filter is in place for your new content...(given the track record you have and historical "DNA" data Google has regarding your site..) .. it would be a no brainer for them to trigger a filter for your site...and since you're running PPC as well...they have a treasure trove of data to draw from for your site "specifically" and your sector (since you do so well on the organic side)...

LJCoolB




msg:3141500
 8:50 pm on Oct 31, 2006 (gmt 0)

We had a huge dip in the beginning of October, followed by a huge jump (highest clickthrus from Google all year, in fact) in mid-October. A bunch of old URLs for some targetted keywords surfaced when whatever the heck happened in early October. The old URLs are still surfacing, but our clickthrus are still looking good, so I am not questioning it.

I don't see anything different today but that doesn't mean it isn't happening.

tedster




msg:3141516
 9:12 pm on Oct 31, 2006 (gmt 0)

However we have also noticed a drop in organic traffic, despite our steady rankings.

helpnow, have you seen this thread? It sounds like you are seeing something similar.

Ranks Remain Stable - Google Traffic Halved [webmasterworld.com]

I am not a big one for conspiracy theories about manipulating organic SERPs to push businesses into using Adwords. In addition to Google's public denials of such a thing, it seems to me that it would be suicidal in the not-too-long run. But I do think something is going on here that warrants deeper investigation, both for you and simonmc who began the other thread. That kind of pattern is just not making sense so far.

willybfriendly




msg:3141771
 2:57 am on Nov 1, 2006 (gmt 0)

I just checked cache dates on a couple of sites - both of which are top 10 for their niches

Site #1 - August 6, 2006
Site #2 - October 23, 2006

Both of these normally show caches less than a week old. That 8/6/06 one really throws me for a loop. Almost 3 months old!

The other thing that I am seeing is that the number of results reported for search terms on these sites is significantly less than a week ago. One term shows 339,000 results, where a week or two ago there were closer to 2 million!

WBF

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