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Stabilizing your keyword ranking result positioning
How do you do it?
JoeHouse




msg:3136779
 12:22 pm on Oct 27, 2006 (gmt 0)

I have a question?

Is there anyway to stablize your main keyword ranking results positioning?

I ask this question because my main ranking keyword results change Drastically daily.

How do I get it into the top 10 and get it to stay there? My site is about a year old and I am in a very compeitive market.

My main keyword one day will be ranked in the top 200 then the next day goes to 400 then the next back to 195 etc....

What do I need to do to get it top ten and stay there?

 

piatkow




msg:3136935
 2:13 pm on Oct 27, 2006 (gmt 0)

You are always at the mercy of other webmasters improving their sites.

Having said that I have found that since I installed a site map my rankings on key arguements still fluctuate but not as dramatically.

JoeHouse




msg:3137039
 3:19 pm on Oct 27, 2006 (gmt 0)

I have a site map but yet crazy results daily.

There must be a key element of optimization that those who stay near the top on a continued basis are applying where as those who are not (me) just done realize.

I am looking for help.

Skier




msg:3137124
 4:23 pm on Oct 27, 2006 (gmt 0)

I am sure there are many other factors, but the age of the site seems to correlate with rank stability in my experience. I suspect that website stability over time(same keywords etc)helps rank stability.

Chris_1




msg:3137127
 4:26 pm on Oct 27, 2006 (gmt 0)

That was my question, too - how old is your site vs. the other sites you are competing against?

JoeHouse




msg:3137147
 4:40 pm on Oct 27, 2006 (gmt 0)

That a great question. My site will be one year in November....actually it will be 2 years in April but I switch to a totally new server and format, so I think I started over because of it.

Well currently the site with the number 1 position has been in business 8 years. However there was a website for a two year period held the #1 position and got it after being only 10 months old.

I am sure age may play a roll in this but there appears to be a work around that would get a website like I just mention above in its first year to number one?

ichthyous




msg:3137389
 7:11 pm on Oct 27, 2006 (gmt 0)

My domain is five years old but I just replaced the old site with a new one. I 301 redirected the old pages to the new ones but so far my ranking has been totally schizophrenic. I skyrocketed one week, then plummeted for two...then on Tuesday of this week I suddenly skyrocketed again and when I checked the positioning I was ranking well across the board on my terms. I was hoping that this was the update I have been waiting for which would reflect the tons of improvements I have made to my site, but the next day I had vanished again. Now traffic is lower than I have seen it since I started the site 5 years ago. In that one day that I skyrocketed this week I made $4,500 in three sales. This instability has practically driven me out of business as it's been going on since March. Does anyone know whether replacing an old site with a new one on an old domain starts you back at ground zero? My page rank hasn't changed one bit.

JoeHouse




msg:3137428
 7:45 pm on Oct 27, 2006 (gmt 0)

ichthyous

Yes I believe that has happened to me as well. I switched about a year ago and my traffic has never recovered.

I believe your site is now being treated as bran new and as such all the rules apply like possible sandboxed, age of new site etc....

tedster




msg:3137622
 11:21 pm on Oct 27, 2006 (gmt 0)

Nothing stabilizes a site's ranking like establishing trust with Google. Commonly this only occurs over time, but there's no reason it must take years. Establishing trust usually requires solid and natural backlinks from sites that are already trusted and authoritative.

Plus there are lots of other good "signals" from your site -- as many as you can muster. Google watches all kinds of historical data now, so lots of 301s and frequent major changes across the site can wreak havoc with trust. Just as in personal relations, you don't easily trust someone who seems to present a different personality every time you meet, or who changes jobs several times a year, and so on.

So there's something about stability that builds trust, in addition to reputation (backlinks). In my opinion you need both, at least until you have a healthy PR7 Home Page.

sailorjwd




msg:3137632
 11:39 pm on Oct 27, 2006 (gmt 0)

I think you'll stabilize once you get to the top 10. Thrashing around at position 200 means there isn't much difference between your page and those 20 above and 20 below.

Make SMALL changes not too close to the time the page gets re-indexed... look at <an online datacenter tool> to see how much flux there is and see if you are progressing on the leading data centers.

You may find that adding a keyword here and a few synonyms there may trickly you up quickly.

If you aren't already, advertise your important pages on other pages of your website.

But then again, what do I know?

[edited by: tedster at 12:40 am (utc) on Oct. 28, 2006]

BigDave




msg:3137649
 12:16 am on Oct 28, 2006 (gmt 0)

There must be a key element of optimization that those who stay near the top on a continued basis are applying where as those who are not (me) just done realize.

Those that are at the top realize that there is no *one* key to staying on top.

Getting to the top requires ranking well in whatever Google has chosen as being the currently favored factors. Stayin at the top required ranking well in many factors, including those that make little different at present.

In other words, tricks can get you to the top, but it takes content, quality and hard work (as well as a little luck) to stay there.

JoeHouse




msg:3138020
 2:18 pm on Oct 28, 2006 (gmt 0)

You all make valid points.....Let's expand on the subject of content.

I sell widgets. All of these product descriptions from these widgets come direct from the manufacturer.

Am I getting hurt for dup content?

How does google look at product descriptions in regards to ranking your site? Do you get penalized for seemingly using dup content or can google determine that the content is for product descriptions and therefore will allow it without suffering a penalty?

Always wondered about this. I have thousands of items.....its just not doable to change all these decriptions....Is there a work around to this problem?

BillyS




msg:3138026
 2:26 pm on Oct 28, 2006 (gmt 0)

Just keep improving your website. The better your site, the higher the chances you'll appear in higher quality website.

We rank fairly well for some popular terms and show up on the usual scraper sites. But we also continuously improve the quality of our site. I just checked on Wednesday and we have several more .edu sites linking to our pages. Better quality content will attract quality links (the natural way).

While we are far from a powerhouse, but we did manage to get to a PR6 and we haven't looked for links in nearly two years now.

BigDave




msg:3138121
 3:46 pm on Oct 28, 2006 (gmt 0)

Most likely, there is enough that is unique about your pages that the duplicate content filter is not triggered. But your pages aren't going to stand out either. You can write better, more interesting copy than the standard blurbs that the manufacturers use.

You are more likely to get in trouble with similar items having very similar descriptions.For example if the only real difference in the descriptions of the widgetron 500 and the widgetron 750 is the size of their electric motors, you might be in danger of having the duplicate content filter trigger. Especially if you have a page for each separate color of each widgetron.

JoeHouse




msg:3138891
 3:12 pm on Oct 29, 2006 (gmt 0)

Another question about Dup Content.....Lets say you have 3000 product pages. Aside from the product description given by the manufacturer lets say on every one of those pages has a standard (same) paragragh explaining why to buy from me etc....and each page reads the same aside from the product description.

Would this be considered Dup Content? I know to make every page unique is the goal but righ now with all the pages its not possible.

So would it be better lets say weekly to change the paragraph on those pages to something new? Even though each page (aside from the product description and cross links)would still have the same standard greeting, is it better to change it weekly or is it better to leave it alone?

Would google look at the weekly changes as positive or negative?

Finally how would this affect my rankings?

JoeHouse




msg:3140452
 12:44 am on Oct 31, 2006 (gmt 0)

ANYBODY ON THIS ONE....? REALLY WOULD LIKE TO KNOW.

tedster




msg:3140514
 1:49 am on Oct 31, 2006 (gmt 0)

You're asking for a prediction about Google, and I doubt anyone wants to stick their neck out quite that far.

My advice: your goal should be to make every url at least 80% unique. Changing the text that you duplicate over every url is unlikely to help you. Don't put any energy in that direction, I think it's a blind alley. Instead fix the core issue of using the manufacturer descriptions verbatim.

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