Our ecommerce site was penalized by Google for 12 weeks earlier this year and we are "cleaning" up our pages.
In existance since 1997. Site has about 1200 pages. Fixed 302 problems, validation problems, quick fix on titles, fixed www vs non-www problems, removed menu page cross linking. All of this resulted in improved SERP. Site command shows the right number of pages now (10,000 less than earlier).
Freshbot crawling has been steady. Haven't had a site reindex since (no deepbot crawls). Don't know about prior to penalty. Sitemaps shows quite a few pages with "PageRank not assigned".
We have reworked and are ready to publish about 150 pages using css, clean titles, descriptions, h tags, text, reduced repetative content, all validated, etc.
We are being a bit paranoid about how to go about this since we don't want to jeapordize the holiday business, yet are concerned that we have to finish cleaning up the site.
1. Should we put them out all at once or slowly? If slowly, how many pages at a time and how often?
2. Application of keywords to pages were changed dramatically with reduced duplication and expanded to fit targeted audience. Any risks?
3. Any inputs on lack of deepbot crawls?
Thanks for any inputs,