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What Google risks are there in taking these steps for Yahoo?
Asianne




msg:3125109
 4:26 am on Oct 18, 2006 (gmt 0)

I've been in the SEO industry for seven years. It's had it's ups and downs and still I follow the same rules I've always followed throughout my years. In a sense, as I'm sure pros would agree, it really comes back down to the basics, the good all days. However, I'm so mystified at this situation with Yahoo and I was given advice by others but I'm worried about the risks with google. So I'm coming to you for some advice.

About a year and half ago, a client of several years expanded their services (opened a new office) in another destination. Their business went from a quarter million to a 5 million dollar business shortly before the acquisition. We had and still currently rank high on Google and MSN. After the opening, we started a new website to promote the new destination seperate of our main destination. We later opened up three other destinations, all with their own domains as the main destination is and was top in it's industry.

Now, due to our decision of branching into 5 seperate websites, Yahoo has considered this Affiliation and has banned all our domains. This hapened a year ago. (oops)

Now, the advice I am given is to consolidate all the sites so Yahoo is happy, despite that we have 5 very seperate destinations. Not one destination carries a product from the other nor do they share equality in product. Each are seperate and marketed seperate and this year we have notched the top 1 or 3 positions in all major keywords for all destinations by simply keeping with the basics, good content, and service.

Now my next option is to create a new website under a psuedo name and promote that - ouch - that's like branding a company twice and I'm not sure what the risks are with google or if it's even worth the effort for Yahoo with their failing market. Our visits are high, we traffic over 100,000 visitors to our niche travel sites per month combined from Google and MSN alone. Is Yahoo worth taking this risk?

I am sure that robots.txt can be used to stop google from spidering the yahoo specific page, but wouldn't that be just another glamorous type of doorway page? I am not sure what to do at this time, we gave up dealing with Yahoo's customer service and decided to just keep doing our thing.

So is it worth my time to deal with this Yahoo fiasco or should I ignore it and hope they can get a clue to how our business operates. I do not want to do anything that will affect our google and msn positions. (confused yet?)

By The Way: Each destination is run by a seperate office, each owned by one corporation, each has it's own business name. So it is not like a Target or a Macy's with multiple stores across the world. It's 5 different websites, with 5 different products. Our income has increased since the acquisitions and not being on Yahoo affected us for a few short months, but later we jumped out of that and into bigger rankings with google.

Any help is appreciated and welcomed :)

 

MHes




msg:3125361
 10:35 am on Oct 18, 2006 (gmt 0)

>Is Yahoo worth taking this risk?

No! Google is many times more important. Doing a seperate site on a seperate server for Yahoo is probably a safe option. No links from your current sites but nice new fresh ones, with unique content and new style templates. Unique whois data for the new domain and who knows.... google may even like it in a year or so. Meanwhile good rankings on yahoo can be achieved, although the traffic figures will never be great compared to Google.

randle




msg:3125701
 2:45 pm on Oct 18, 2006 (gmt 0)

Good advice, whatever you do, do not link the new site to the old sites as this will very quickly result in that site being penalized as well. The real problem is once your site(s) have been hit with the Yahoo penalty the chances of re-inclusion are extremely slim, thus making changes is really an exercise in chasing your tail and potentially hurting your Google rankings. Generally speaking, your hit with the penalty algorithmically, but then need to get by a human inspection to gain re-inclusion.

wanderingmind




msg:3125879
 4:35 pm on Oct 18, 2006 (gmt 0)

If there are no duplicate content issues among the sites, and if they don't link to each other, and if they are on different c-blocks, there shouldn't be any penalty from google either... I think :)

Asianne




msg:3127028
 2:39 pm on Oct 19, 2006 (gmt 0)

Duplicate Content

No, there isn't a need to duplicate content for any of the destinations, all products are different. All content, and phone numbers are different.

C Blocks, meh, threw that theory out years ago. I thought about this for a while, and honestly, if a search engine penalizes on C Blocks then a search engine isn't doing justice to it's users, which should be the priority over seo marketers. IP Addresses are limited and ARIN has put many restrictions on who can apply for IP addresses and for what reasons, I'm sure that's taken into account. I am pretty sure Google recognizes the content on each site as non-duplicated (if they do not, the additional 5 sites would not be ranking as high.)

I decided to chuck out Yahoo and not deal with them. Seems more of a headache, and branding another site for yahoo traffic, just seems spammish and I detest spam.

[edited by: Asianne at 2:40 pm (utc) on Oct. 19, 2006]

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