Hi. I'm a new member, so will try to not break any rules.
For the past two weeks we have been in the top 6 in Google results, but our snippet/description disappeared about 8 weeks ago and I have been waiting for it to come back ... instead, we suddenly dropped out of ranking altogether!
The question is ... is there a methodical way I could approach this, rather than a knee-jerk reaction?
Here is the history ....
Small company, one IT hardware product, simple site of about 120 pages.
Site has been up for about 5 years, but was not regularly updated last 2 years.
I joined last year and rewrote all the content and tidied up the code (just static tables and css).
January - Uploaded the new content (now regularly updated)
January tried to register at DMOZ.org, but still not there yet.
February - submitted a sitemap.txt (not xml) to Google Sitemaps
June - our snippet / description disappeared (Still OK in Yahoo! though)
July - panicked and removed sitemaps.txt
July / August - ranked 5 on <keyword> which is the product we make, but still no description. Feeling optimistic.
Search on <keyword> gives no sign of us in first 150 results. Not feeling optimistic now.
Search on <Company name> <keywords> gives 550 results. Still no cache for our URL though.
Search on "mysite.com" returns 246 results (many good sites with links to our URL).
Search on link:www.mysite.com gives 20 results (16 of which are our own URL) (Looks like our backlinks have disappeared.)
Search on cache:www.mysite.com - "did not match any documents."
Search on allinurl:www.mysite.com - 144 results (all our own URLs)
I don't want to rely on hope, nor do I want to do something counter-productive ... Any suggestions gratefully recieved.