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Considerations with site content mattrix
I hear it is good to have content which is always changing. Am I to understand that the actual content on pages should change? Or should one purely introduce new content onto new URL's?
With all the aging considerations Google has introduced it seems better to me to rather keep content on a given URL the same and only add new content to new URL's.
A typical situation which goes against this is where you have the newest content showing up on a fixed URL and then archiving all this as the content becomes older.
My advice would be to engage in both strategies. Adding additional content ot existing URLs is good, as Google sees this as updated content. Adding new "pages" also helps as it makes the site more of a resource. But, that being said, the content in both situations must be useful to the search query. There is no substitute for quality. abacuss
Fresh content is always welcome whether you keep some part fixed and some part variable by changing the content on the same page or you actually get onto include a new URL with absolutely new content.
I hope it would not be advisable to change the whole content of the page at once.