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discrepancy between search volume and traffic
search volume low traffic bad conversion
maserati86

5+ Year Member



 
Msg#: 3037257 posted 2:28 pm on Aug 7, 2006 (gmt 0)

Dear all,
I am baffled by the insignificant amount of traffic I am receiving on a #1 SERP organic position for a search phrase (2 keywords) that according to <one online traffic estimator> gets 4M queries a month: I am only getting 600 visits a month or 0.02% of this estimated traffic...I have double checked the volume with Google traffic estimator and get an estimated 9,000 clicks for this phrase if I choose to pay #1 position for it (at $2.50 per click)...How come I only get 600 organic visits?
Thanks for your help
Best regards
Frederick

<Sorry, no specific tool sites.
See Forum Charter [webmasterworld.com]>

[edited by: tedster at 4:18 pm (utc) on Aug. 7, 2006]

 

burcot

5+ Year Member



 
Msg#: 3037257 posted 4:38 pm on Aug 7, 2006 (gmt 0)

The title and description of the page will go a long way to pulling in extra visitors.

Check out this in depth article.

[webmasterworld.com...]

maserati86

5+ Year Member



 
Msg#: 3037257 posted 6:36 pm on Aug 7, 2006 (gmt 0)

Hello Burcot and thanks for your message.
I totally agree with you, I have changed the description and Google picked it up pretty fast. But the title is the DMOZ title I guess because it just list the company name with no call to action...
Oh well...
Best regards
Fred

jimbeetle

WebmasterWorld Senior Member jimbeetle us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 3037257 posted 6:46 pm on Aug 7, 2006 (gmt 0)

If you don't want the ODP title to show just add...

<META NAME="ROBOTS" CONTENT="NOODP">

...to the head section of your pages.

trinorthlighting

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 3037257 posted 6:49 pm on Aug 7, 2006 (gmt 0)

Keep in mind there is a difference between natural serp click throughs and adwords click throughs..

Natural serps, displayed on google, adsense is displayed on thousands of sites all over the web

nippi

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 3037257 posted 2:47 am on Aug 8, 2006 (gmt 0)

i know of no online traffic estimators that are anything like accurate

sandpetra

10+ Year Member



 
Msg#: 3037257 posted 3:47 am on Aug 8, 2006 (gmt 0)

Am I right in saying holding a two keyword position doesnt necessarily pull in all the traffic - it's not the same as paying for it in Adwords etc as they will serve the same two keywords in a given string containing those keywords for that cost per click, not just the exact keyword phrase.

maserati86

5+ Year Member



 
Msg#: 3037257 posted 2:05 pm on Aug 8, 2006 (gmt 0)

Thanks to all for the great advices.
In the short term I will try Jimbeetle suggestion and let you
know the outcome.
Best regards
Fred

maserati86

5+ Year Member



 
Msg#: 3037257 posted 3:43 pm on Aug 16, 2006 (gmt 0)

Well...after just a couple of days, Google picked up the new title and replaced the old DMOZ title. That was fast! Now, in terms of traffic I see a jump but still below expectations for such a common search phrase...Unless all traffic estimations (from tools and Google) are inflated. Thanks to all for the help with this issue.
Best regards
Fred

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