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Report Indicates Google Now Leads in the Browser Market

Msg#: 4677956 posted 1:54 pm on Jun 6, 2014 (gmt 0)

According to ADI’s latest analysis of Web browsers, Google now commands a 31.8% market share—desktop and mobile, combined—which is up 6% year-over-year (YoY). IE sits at 30.9%, down by 6% YoY, while Apple’s Safari, thanks to its vast mobile presence, is the third most popular browser, with a 25% share.

“Control of the browser gives Google an even greater role in consumers’ lives,” said Tamara Gaffney, principal analyst at ADI. “Not only do the Chrome and Android browsers both default to Google search, but with their Gmail and Google+ extensions, consumers are spending more and more time signed into Google’s ecosystem.”

Reported at: [cmo.com...]



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Msg#: 4677956 posted 9:09 pm on Jun 6, 2014 (gmt 0)

These guys have to be the best marketers for decades. Anyone who can build such a successful infrastructure on such a dreadful search engine deserves real respect.

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