Judith Vidal-Hall, one of the claimants suing Google, said: "Google is very much here in the UK. It has a UK specific site. It has staff here. It sells adverts here. It makes money here. It is ludicrous for it to claim that, despite all of this very commercial activity, it won't answer to our courts.
"If consumers are based in the UK and English laws are abused, the perpetrator must be held to account here, not in a jurisdiction that might suit them better. Google's approach that British consumers should travel all the way to California to seek redress for its wrongdoings is arrogant, immoral and a disgrace."