The method of the invention allows willing readers to pay a fee for having posted comments to an online publication of an internet content provider rendered distinctive, the distinctive comments being altered from a default comment format so that the altered comments are distinctive relative to a default format. Readers can comment on a news story or blog entry, and the like, whether or not they read the online publication to which comments are associated.
I'm guessing Google is planning to roll out a comment platform which can make publishers/Google money and be tied into G+ somehow.
Chuckles! A Patent for "bolf-face yellowpage listing" in comments (example, not a specification). What will be patented next? The "fall"? As in when apples do the Newton thing and one pays to watch it via the web?