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Google 'sells Frommer's guides business back to founder'
HuskyPup



 
Msg#: 4561279 posted 10:18 am on Apr 4, 2013 (gmt 0)

The founder of travel guidebook company Frommer's has said that he has reacquired the rights to the brand from internet giant Google.

Arthur Frommer told the AP news agency that he will publish the guides in both print and electronic form, in addition to operating the Frommer's website.

Google, which bought Frommer's last August, confirmed to AP that it had returned the brand to its founder.


[bbc.co.uk...]

 

engine

WebmasterWorld Administrator engine us a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



 
Msg#: 4561279 posted 10:38 am on Apr 4, 2013 (gmt 0)

That is a surprise, and i'm intrigued to know why.

topr8

WebmasterWorld Senior Member topr8 us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 4561279 posted 11:18 am on Apr 4, 2013 (gmt 0)

>>That is a surprise, and i'm intrigued to know why.

my guess...

google extracted and used all the data they required, and they are not interested in the brand name of Frommer.

Mr Frommer, now an old man is trying to recapture his lost youth by buying back the brand name that he started back in 1957 (which incidentally according to the article he sold in the 1970's)

nb. it isn't clear what he has actually bought! just the brand name? the back catalogue? republishing rights?

johnhh

5+ Year Member



 
Msg#: 4561279 posted 10:38 am on Apr 5, 2013 (gmt 0)

Google did extract all the data - in my experience most of Frommer is out of date anyway !

engine

WebmasterWorld Administrator engine us a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



 
Msg#: 4561279 posted 5:13 pm on Apr 10, 2013 (gmt 0)

Yes, that seems like further reports are backing that up.

People wondered why Google sold Frommerís Travel barely nine months after acquiring it in the first place. The answer is that itís keeping a huge number social media followers from sites like Facebook.Google Keeps All The Social Media Data [paidcontent.org]

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