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Google Maps and SERPs to Feature Local Emergency Alerts
Alerts will integrate and expand the reach of Nixle
Str82u




msg:4559723
 2:12 am on Mar 30, 2013 (gmt 0)

Google has partnered with Nixle, a service that law enforcement agencies can use to release emergency information to people in their jurisdictions who sign up for the alerts.

[usatoday.com...]
The alerts will appear when someone uses Google in an area with an active alert or searches for a place that has an active alert.... Nixle adds "hyper-local" police information...

This may kill a few searches for site owners when there is an emergency in an area they dominate but overall it seems like a smart way for G to contribute to local communities and get a jump on breaking news.

Maybe in high crime areas we'll end up with website owner-vigilantes who go out to fight crime to remove alerts from their SERPs.

[edited by: Robert_Charlton at 2:27 am (utc) on Mar 30, 2013]
[edit reason] added clarification [/edit]

 

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