homepage Welcome to WebmasterWorld Guest from 54.237.38.30
register, free tools, login, search, pro membership, help, library, announcements, recent posts, open posts,
Become a Pro Member
Home / Forums Index / Google / Google Finance, Govt, Policy and Business Issues
Forum Library, Charter, Moderators: goodroi

Google Finance, Govt, Policy and Business Issues Forum

    
Google Wins Landmark AdWords Appeal In Australia Over Competitor Names
engine

WebmasterWorld Administrator engine us a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month Best Post Of The Month



 
Msg#: 4543048 posted 6:21 pm on Feb 6, 2013 (gmt 0)

Google has won a landmark advertising case in Australia with a ruling that the Web giant was not responsible for misleading advertising that ran on its site.

The five judges of Australia's High Court unanimously ruled Wednesday that Google did not violate trade laws by allowing companies to purchase AdWords related to competitors' names. The decision overturned a Federal Court's ruling last April that found four advertisements purchased on the site between March 2006 and July 2007 were misleading and in violation of Australia's Trade Practices Act 1974.

Google Wins AdWords Appeal In Australia Over Competitor Names [news.cnet.com]

 

EvilSaint

5+ Year Member



 
Msg#: 4543048 posted 12:53 am on Feb 7, 2013 (gmt 0)

This is an interesting win.

This is exactly what Telstra's subsidiary - Trading Post (the Australian version of eBay) got done for a few years ago by the ACCC and lost in court against ACCC for using brand and competitors in its Adwords Campaigns leveraging the Broad Matching abilities of Adwords.

Interesting ruling...

Global Options:
 top home search open messages active posts  
 

Home / Forums Index / Google / Google Finance, Govt, Policy and Business Issues
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved