Msg#: 4528207 posted 6:47 pm on Dec 14, 2012 (gmt 0)
We have reached an agreement that ends all litigation and represents great news for both us and the newspapers. We continue to believe that our services respect newspaper copyrights and it is important to note that we are not paying the Belgian publishers or authors to include their content in our services. From now on, Google and Belgian French-language publishers will partner on a broad range of business initiatives, in order to:
Promote both the publishers’ and Google’s services - Google will advertise its services on the publishers’ media, while the publishers will optimise their use of Google’s advertising solutions, in particular AdWords to attract new readers.
Increase publishers’ revenue - by collaborating on making money with content, both via premium models (paywalls, subscriptions), and via advertising solutions such as the AdSense platform and the AdExchange marketplace;
Increase reader engagement - by implementing Google+ social tools, including video Hangouts, on news sites, and launching official YouTube channels;