Wow, I had no idea... someone mentioned here before that Amazon are kind of big time white listed on Google SERPs. Could this be the reason?...
The story is this - in 1998 when Larry Page’s and Sergey Brin’s Google offices were a Menlo Park, California garage - Bezos invested $250,000 of personal funds into the fledgling search engine in a $1 million follow-on investment round.
When Google went public in 2004, that $250,000 investment translated into 3.3 million shares of Google stock. At Google’s IPO that represented a stock share position worth over $280 million!
While Bezos does not disclose how many of those shares he still holds, at the current price of Google stock they would represent an investment position of over $1.5 billion.
All it shows to me is that Bezos is one great businessman. He's made Amazon into one of the most efficient companies in the world and although I wouldn't dream of being a supplier to them it is the first company I turn to when I'm buying anything from coconut milk to web servers.