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Google Finance, Govt, Policy and Business Issues Forum

This 188 message thread spans 7 pages: < < 188 ( 1 [2] 3 4 5 6 7 > >     
Google shares are plunging today
indyank




msg:4509457
 4:53 pm on Oct 18, 2012 (gmt 0)

Google shares are plunging today

[businessinsider.com...]

 

Leosghost




msg:4509546
 7:38 pm on Oct 18, 2012 (gmt 0)

Thats like really bad, a big no-no.

If that story is substantiated, that really is "shit, meet fan"..and potentially "Larry steps aside"..

Marrissa, and her new COO must be relieved to be out of the line of the storm that rule breaking like that can release..

superclown2




msg:4509548
 7:41 pm on Oct 18, 2012 (gmt 0)

Google is still making a boatload. the issue is that the boat was a little lighter than expected.


The problem is that since they don't pay a dividend, and ordinary shareholders get little/no say in how the business is run, investors only bought those shares in the first place because they expected the price to keep on rising. If they may be starting on a long downward slope those shareholders could start getting very upset indeed, with increasingly good reasons.

Better companies than Google have been brought down by 'innovative' financial schemes of this kind.

Leosghost




msg:4509550
 7:45 pm on Oct 18, 2012 (gmt 0)

Some VCs and investors may well begin asking for the return of control to Eric..

zeus




msg:4509551
 7:45 pm on Oct 18, 2012 (gmt 0)

I never use there adwords its just to expensive.

SevenCubed




msg:4509554
 7:48 pm on Oct 18, 2012 (gmt 0)

@sevencubed - its not just one quarter, its the fourth consecutive quarter of diminishing revenues from their only meaningful revenue generator - AdWords


Alright thanks for pointing that out. So now that it's obviously getting bad their accountants can get creative to keep propping it up. I don't know, for example the difference that they rake back from publishers of AdSense compared to what they refund to advertisers, less the "administration fee". It won't be the webmasters in general that will suffer next. It's more likely to be the AdSense folks.

It's still not their demise but since I'm here I'll raise a glass with the rest of you...here's to a brighter future, I sense better days are ahead for us. They can only run from karma for so long 'till it comes back and bites them.

zeus




msg:4509555
 7:50 pm on Oct 18, 2012 (gmt 0)

My woman just said, well they have shot them self in the foot, be cause all those who got hurt by panda now also dont have money for adwords.

incrediBILL




msg:4509561
 8:05 pm on Oct 18, 2012 (gmt 0)

be cause all those who got hurt by panda now also dont have money for adwords.


That's kind of non-sequitur because while they aren't mutually exclusive, people relying on SEO probably don't use much PPC in the first place and people that reply solely on PPC wouldn't be phased by Panda.

I'll raise a glass with the rest of you


Um, no, because toasting someone else's misfortune is totally bad karma and just plain tacky.

TypicalSurfer




msg:4509564
 8:12 pm on Oct 18, 2012 (gmt 0)

Wall Street is looking at this:

Average cost-per-click, which includes clicks related to ads served on Google sites and the sites of our Network members, decreased approximately 15% over the third quarter of 2011 and decreased approximately 3% over the second quarter of 2012.


Click prices heading down are not good for a company whose near-sole revenue source is paid clicks. I expect more algo "improvements" in the near future as the only way to make up for lower CPC is to ramp up paid clicks.

SevenCubed




msg:4509567
 8:18 pm on Oct 18, 2012 (gmt 0)

Um, no, because toasting someone else's misfortune is totally bad karma and just plain tacky.


Ummmm, no, I'm toasting our potential better future -- not their bad karma.

SevenCubed




msg:4509569
 8:25 pm on Oct 18, 2012 (gmt 0)

@incrediBILL

Look back at my other post before you lunge. I clearing indicated this may simply finally be a turning point. I've clearly said this is not their demise. How you managed to interpret that as me thinking it's their misfortune is beyond my understanding. It should be plain to see that I am proposing a toast to the leveling of the playing field hence the "little webmasters" may now finally have a chance...yep that's worth toasting, a brighter future. Google's misfortune, gimme a break, oh the drama!

TypicalSurfer




msg:4509570
 8:31 pm on Oct 18, 2012 (gmt 0)

*UPDATE: CNBC's John Fortt returned to the air about an hour after his initial report to clarify his remarks. He said that Google had not called analyst to give "guidance" about the quarter.


Read more: [businessinsider.com...]

londrum




msg:4509571
 8:32 pm on Oct 18, 2012 (gmt 0)

...so instead of making 999 bazillion millions every year, now it's only 900 bazillion millions. oh no

blackpixel




msg:4509572
 8:42 pm on Oct 18, 2012 (gmt 0)

big brands got good rankings with help of panda and penguin, so they don't have to spend loads of money on adwords anymore.

Whitey




msg:4509591
 9:50 pm on Oct 18, 2012 (gmt 0)

Ad revenue is falling, reasons why : [bbc.co.uk...]

TypicalSurfer




msg:4509596
 10:38 pm on Oct 18, 2012 (gmt 0)

Google Q3 2012 Earnings Call

Here Larry here:

[youtu.be...]

monetization per query...

and a few other things every SEO/webmaster should be aware of.

incrediBILL




msg:4509599
 10:44 pm on Oct 18, 2012 (gmt 0)

I just read that mobile revenues are up
substantially from google play and that's their second big revenue play beyond adwords

Leosghost




msg:4509610
 12:12 am on Oct 19, 2012 (gmt 0)

Fyi
[finance.yahoo.com...]

Whitey




msg:4509611
 12:18 am on Oct 19, 2012 (gmt 0)

I just read that mobile revenues are up

The BBC analyst mentions that revenue from this is harder to manifest than desktops. Simply less slots available.

I expect a major acceleration of Google tactics to turn this around in key exisitng revenue areas whilst slower strategies are made to engage, like mobile, further down the track.

My hunch is more advertising space in the SERP's will occur as it's the easiest to turn on.

Just goes to show that technology can be easy come , easy go.

BeeDeeDubbleU




msg:4509713
 7:39 am on Oct 19, 2012 (gmt 0)

Um, no, because toasting someone else's misfortune is totally bad karma and just plain tacky.
In business? I think not! :(

Google have been systematically and knowingly destroying many legitimate businesses with each algo update and with each takeover. They have been celebrating these for years. Isn't this tacky?

Their arrogance and contempt for the little guy is such that when I hear about their problems it feeds my natural sense of vengeance. Can't help myself. ;)

sem4u




msg:4509723
 8:05 am on Oct 19, 2012 (gmt 0)

Two things:

- More users migrating to mobile = less AdWords slots and lower CPCs
- Motorola division made a huge loss

I wonder what will happen to the share price today.

nomis5




msg:4509792
 11:50 am on Oct 19, 2012 (gmt 0)

My hunch is more advertising space in the SERP's will occur as it's the easiest to turn on.


I agree with Whitey on that that but it's a very short term solution to G generating more income.

So they stuff their SERPS even more with paid listings until even Jo Public cottons on to the poor quality of the results. Jo P will go somewhere else if it just gets too bad.

What they should be doing is devoting every shred of their efforts into working out a way to monetise smartphones and tablets. That's the way forward, that's they way they can stop Microsoft and others getting in on their act.

Someone on this forum asked a question about starting up a UK based search engine - my answer is forget it. But a search engine for smartphones and tablets may be a very good business proposition. It's the future and a not too very distant one. Anyone got a spare £billion to back me?

atlrus




msg:4509825
 1:47 pm on Oct 19, 2012 (gmt 0)

big brands got good rankings with help of panda and penguin, so they don't have to spend loads of money on adwords anymore.


blackpixel, I think you hit the nail on the head.

The more Amazon (and the likes) show atop the organic search results, less their ads will be clicked. I've always said that Google's creators have absolutely no business sense whatsoever.

We have already seen image advertising make its way into google, I wouldn't be surprised if logos/banner ads are introduced as an incentive to the top ad spots.

ohno




msg:4509874
 3:17 pm on Oct 19, 2012 (gmt 0)

Google have been systematically and knowingly destroying many legitimate businesses with each algo update and with each takeover. They have been celebrating these for years. Isn't this tacky?

Their arrogance and contempt for the little guy is such that when I hear about their problems it feeds my natural sense of vengeance. Can't help myself. ;)

With you on that one. When I heard about the share price fiasco last night on the news I actually smiled.

crobb305




msg:4509905
 4:54 pm on Oct 19, 2012 (gmt 0)

How can mobile can be blamed, if total clicks are up 33% over last year? Cost per click is down 15%, so something else is going on IMO. Sounds like people are clicking, but they aren't concerting. How many power advertisers removed targeted Adsense units because of Panda "shallow content" concerns? What about people like me who were spanked so hard by Penguin, they lowered their Adwords budgets?

travelin cat




msg:4509916
 5:28 pm on Oct 19, 2012 (gmt 0)

Google have been systematically and knowingly destroying many legitimate businesses with each algo update and with each takeover. They have been celebrating these for years. Isn't this tacky?

Destroying business? Really? Those businesses have decided that they want to make money based upon some other company's algorithm. That's not a business, model that is gambling.

When you start a business dependent upon the whims of another company, how can you blame them for your failure?

Donna




msg:4509922
 5:40 pm on Oct 19, 2012 (gmt 0)

@travelin cat, Your logic is the same in this case as saying lets cut all the trees in the world because we can. Its a closed loop. Its not a decision or a choice its THE WAY of doing business online.

[edited by: Donna at 6:22 pm (utc) on Oct 19, 2012]

ohno




msg:4509930
 5:54 pm on Oct 19, 2012 (gmt 0)

Exactly Donna.

bwnbwn




msg:4509940
 6:01 pm on Oct 19, 2012 (gmt 0)

I think everything is down folks. I have had some really intresting conversations with company owners in different areas of a related industry. Ususally the last 4-6 months is their time to shine, but from all reports it is way down. I have asked them all for a reason all of these companies are seeing a big drop. No one has a reason other than the election.

I have to wonder could this be a possible reason for this decline?

BTW this industry is the largest and employees the most people in the USA probably the world. All I have are US companies I have spoken with.

ohno




msg:4509944
 6:22 pm on Oct 19, 2012 (gmt 0)

UK here so deffo not the problem. Sure the economy is not great but I have been in touch with people from the USA & Germany too, they all see periods of on/off (most of the time at the same time as us!).

Bewenched




msg:4509948
 6:38 pm on Oct 19, 2012 (gmt 0)

Wow.
And it may have something to do with this as well.

E.U. Pressures Google Over Privacy Policy:
May Have Global Impact
[webmasterworld.com...]

SevenCubed




msg:4509955
 6:56 pm on Oct 19, 2012 (gmt 0)

Destroying business? Really? Those businesses have decided that they want to make money based upon some other company's algorithm. Thats not a business, model that is gambling.

When you start a business dependent upon the whims of another company, how can you blame them for your failure?


When people generalize and throw all small businesses into that same basket it's not helpful for someone who's trying to understand what's really happening in the real world outside of big business.

A couple site owners that I work for provide holistic related personal services. These people in particular provide their services at a cost much lower than the going rate because they don't want to turn away people who truly benefit from their service, but may not otherwise be able to afford it. They both existed in B&M form for quite a while before they had websites. But during that time they both had to have part time jobs to carry them through because they couldn't get enough traffic through their doors. One was even subsidizing her holistic practice from her part time retail job income because she thoroughly enjoyed helping others in natural ways to get them away from poison pharmaceutical pushing MDs -- for her it's a lifestyle more than a job. The money was a secondary focus.

Through the grapevine I met these ladies and realized the value of their work. I also knew I could help them promote themselves by having websites. They had previously tried locally focused holistic magazine ads but they were ineffective. The ongoing cost of advertising was too steep for the minimal ROI.

In each case, within 3 months of their websites going live they were able to give up their part time jobs and focus on what they loved doing most. They also now have more income as well as more much deserved leisure time (I made sure they wouldn't have to be consumed by social media duties through proper website development).

For many similar small businesses it was a good few years of a symbiotic relationship with google sharing some of their first page for organic results to provide their users with a good experience to help them find what they needed right away, and for these ladies to get the traffic they would not have otherwise been able to afford. Google was equally as well rewarded with click-throughs from other ads. I'm seeing that symbiotic relationship withering away. Greedy google is becoming a leech now. They are forcing small local businesses off of the first page with the hope that they will have to turn to AdWords. They want it all.

I could be making much more money if I worked for a company that charges much more for the same services that I provide. Heck, sometimes I do their sites for free and recoup through long-term hosting fees that are slightly more than they would have to pay elsewhere. But along with that I give them the value added benefit of having a full-time webmaster at the beck-and-call too. For me it's also a passion and lifestyle.

Google also affects me, and many others I'm sure, through their venture with big banks and other large Canadian corporations through their "get your business online Canada" free website program (so they can then sell them advertising). Someone has to give a damn about genuine small business people who are struggling and I do. But if they force me to shut down because I can no longer effectively get people to page one results because of their intentional algorithm tweaks to make page one ads the only real viable choice due to lousy SERPs, then what? Who's going to be left in communities to keep monopolistic corporations from sucking the revenue out of local places and siphoned into greedy pockets who could never spend that money even in 20 lifetimes? Local small businesses put their earnings back into the local communities.

The only type of "business" that I see fitting into "travelin cat's" model is people who build made-for-adsense websites.

As for google, I wouldn't piss on their grave (that would be bad karma), but I wouldn't shed a tear for them either because they haven't demonstrated that they deserve compassion. I don't care if their share prices fall out of the stratosphere -- burn baby burn. I don't know about other countries but I see the middle class here in the last 25 years on the verge of collapse due to corporate greed that is running rampant.

Please, for once and for always, stop making it harder on hard working small business people than it already is with disparaging remarks like the one I quoted.

I'm going out for a coffee, later folks.

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