The European antitrust chief said Wednesday that any changes Google offered to settle concerns that it might be tilting Internet search results in its favor should be applied worldwide.
Joaquín Almunia, the European Union competition commissioner, made the remark as he was confirming that his case against Google for allegedly abusing its dominance in search and advertising was moving toward a settlement.
Mr. Almunia also said that a settlement in the case did not mean he would not undertake inquiries in other areas that raised competition concerns.
We'd all be happy to grow our business like G has, but viable competition makes world domination very hard to achieve. By some fluke G seems to have pulled off this feat, which is all the more scary because it's worldwide.
At the moment those in power tend to be from the 'pre-technology' era, so many don't comprehend the issues. We might have to wait for our kids to sort out this can of worms. Hope not...
This initiation should have happened long time back...when google launched google maps, blogs, news, places, video + more..All blended in their search results to accommodate more inventories in SERP to their own verticals.