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Google 2Q 2012 Revenues $12.21, Up 35pct
engine




msg:4477455
 10:34 am on Jul 20, 2012 (gmt 0)

Google 2Q 2012 Revenues $12.21, Up 35pct [investor.google.com]
"Google standalone had a strong quarter with 21pct year-on-year revenue growth, and we launched a bunch of exciting new products at I/O in particular the Nexus 7 tablet, which has received rave reviews," said Larry Page, CEO of Google. "This quarter is also special because Motorola is now part of the Google family, and we're excited about the potential to build great devices for users."
Google Inc. reported consolidated revenues of $12.21 billion for the quarter ended June 30, 2012, an increase of 35% compared to the second quarter of 2011. Google Inc. reports its revenues, consistent with GAAP, on a gross basis without deducting traffic acquisition costs (TAC). In the second quarter of 2012, TAC totaled $2.60 billion, or 25% of advertising revenues.

 

Sgt_Kickaxe




msg:4477477
 12:03 pm on Jul 20, 2012 (gmt 0)

Google-owned sites generated revenues of $7.54 billion, or 69% of Google revenues, in the second quarter of 2012. This represents a 21% increase over second quarter 2011 Google sites revenues of $6.23 billion.


So that's where my traffic went, Google shopping.

I find the 69% of total revenue impressive too since it doesn't include adsense on 3rd party sites or their tablets/phones/gizmos(reported seperately)... I think Google has the "biggest affiliate on the planet" award secure.

Now - give me back my traffic you silly penguin, my pages are better than yours!

lc4seo




msg:4477483
 12:33 pm on Jul 20, 2012 (gmt 0)

I am so glad you realized this as well. I knew I couldn't be the only one tweeting about this. It is not a coincidence that their revenues were up 21% percent, especially with a 16% decrease in CPC. As they continue to penalize and push down all the quality site owners the more visitors will turn to their ads to find what they are looking for.

Web_speed




msg:4477495
 1:25 pm on Jul 20, 2012 (gmt 0)

Now - give me back my traffic you silly penguin, my pages are better than yours!

Yea right, sure they will... right after beating those numbers by 30-40% next quarter.

We are actually going to miss penguin and and his cute fat friend... it'll probably be the whole effing zoo by then... mark my words.

P.S.
And in case anyone is looking for a for a glimmer of hope...the Android op system is taking over the world and you cant change the default search provider on these... amazing really!

TypicalSurfer




msg:4477505
 1:57 pm on Jul 20, 2012 (gmt 0)

Search is still the goose laying the golden eggs. Me thinks the penguin is laying a few to.

Panthro




msg:4477531
 2:48 pm on Jul 20, 2012 (gmt 0)

Wow, pretty incredible that a company that is already raking in that much is growing by that much more.

mrguy




msg:4477560
 4:44 pm on Jul 20, 2012 (gmt 0)

Goes to show that search quality is down and more people have to click ads to find what they want. Penquin mission accomplished..

varun21




msg:4477693
 11:39 pm on Jul 20, 2012 (gmt 0)

Seems like it's the hand of God at play here. No matter how much I want to please Google, God want to make sure that my business doesn't depend on the big G.

BTW, another 2-3 penguins down the line, these growth figures will go down (just plain obvious); and these dirty tricks won't work all that often too.

arikgub




msg:4477742
 5:38 am on Jul 21, 2012 (gmt 0)

The AP's article that has been picked up by Businessweek gives it a title "Google's 2Q earnings rise as clicks on ads soar".

The article attributes higher CTR to Google's intelligence of figuring out what people want and showing the ads "in a way more appealing to the users".

It is obvious just to anyone, that clicks soar because Google is flooding SERPs with ads to the extent never seen before. Many many searches show almost ads-only above the page fold with all the organic results pushed far down the page.

Any chance journalists covering Google will get a brain, or they just continue rephrasing Google's press releases and PR department pitches.

idolw




msg:4477745
 6:31 am on Jul 21, 2012 (gmt 0)

I personally click on ads everyday. Did not do it a few years ago. There reasons why I click:
1/ Ads often have better titles and descriptions vs. organics
2/ I know they advertiser pays for my click so I expect them to care for that money. This often means I get to the right page via ads faster then via organics (yeah, quality of results).
3/ There is no need to scroll.

diberry




msg:4477834
 3:21 pm on Jul 21, 2012 (gmt 0)

Google is buying stuff right and left, trying to promote Gmail, chat and other features. They're really going for world dominance right now.

I still say they assume the government's going to pull an MSN anti-trust suit on them anytime now, so they're going for massive monopolization while they still can.

Web_speed




msg:4477926
 11:12 pm on Jul 21, 2012 (gmt 0)

I still say they assume the government's going to pull an MSN anti-trust suit on them anytime now, so they're going for massive monopolization while they still can.

You are spot on.

IMO, anti-trust suit is no longer a matter of "if", it is only a matter of "when". Google is now openly engaged in restriction of trade for many millions of businesses world wide (using cheap, low tactics). They've crossed the line along time ago... "Search" will have to be separated from the mother ship... there is just no other way to go about this.

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