Starting today, Google Trusted Stores is open to all U.S. merchants who want to apply.
When shopping online, you may come across the Google Trusted Store badge. Hover over it and you'll see a "report card" which shows "grades" for that merchant's shipping and service, including more precise metrics about what the grades mean.
This badge is only awarded to online stores that deliver a great overall experience, so even if you haven't shopped with this merchant before, you can easily tell if they are trustworthy, ship quickly and reliably, and offer exceptional customer service. If there's a problem with your purchase, we're here to help. When you buy from a Google Trusted Store, you can opt in to get up to $1,000 lifetime purchase protection per shopper. And our dedicated customer service team is there to work with you and the merchant to assist in resolving the issue.
Is the order data sent to Google strictly opt-in? The "as well as other data" leaves too much to the imagination. If it's not 100% opt-in (for the buyer), I will be avoiding stores with Google's seal. This is too 'big brother' for my comfort.