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Google's DoubleClick Introduces New Industry Metrics
“Display Business Trends: Publisher Edition”.
engine




msg:4459562
 5:40 pm on May 30, 2012 (gmt 0)

Google's DoubleClick Introduces New Industry Metrics
[doubleclickpublishers.blogspot.co.uk]
As the display industry evolves, we're collectively discovering and analyzing trends that point towards promising opportunities and paths to growth. This is the year where we’re doubling down on publishers, giving you the tools you need to make the most from today’s digital media landscape. One of the ways we’re helping publishers navigate their way to success is by providing new sources of industry knowledge and benchmark data. So today we’re introducing a new report, “Display Business Trends: Publisher Edition”.
The Publisher Edition will be the first in a series of publications looking at aggregated global data from across our display advertising solutions. We’re doing this to generate metrics that will answer a few of of the most common questions we hear from our partners, and put some data behind long-held industry assumptions.

 

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