Says the OTAs that regularly optimise for and bid on the brand terms of the companies they are listing, despite the fact they spent many years assuring hotels, etc they wouldn't...an exercise that effectively reduces the effectiveness of the hotel's own marketing activities, increases their costs and ultimate reliance on their services.
Msg#: 4436675 posted 2:37 am on Apr 16, 2012 (gmt 0)
I'm not sure how much room TA has to complain
Presumably it's not enough, and they worry that what they have, will be eroded by Google's continual push into the travel sector by owning all listings on their assets.
Personally, i find there too be a great disbalance in the overall page design, with not enough variety of listings, lack of organic inclusion and too many place listing to be useful or a good user experience. Certain aspects of travel have become a poorer user experience by excluding a balance in the mix IMO
Same applies to some other verticals. Who is Google proposing to become?
All this makes folks like TA work harder and faster to circumvent Google and build a better product.
Msg#: 4436675 posted 9:22 am on Apr 28, 2012 (gmt 0)
TA seems to beat the crap out of Google Algorithms with all their different sites including country versions and various other sites they own. The TA content is better than the Google owned stuff that Google stuffs it's own results with but it gets a little old seeing the same TA content sliced and diced in different ways among the top-20 or more results.