TV advert spending went up in the UK last year, fuelled partly by telly slots bought by web firms that mostly make their money from online advertising.
Goggle-box ad revenue in the country grew by 2.2 per cent to a new record high of £4.36bn. It outperformed the total UK ad market, which only rose by 1.5 per cent, according to research from bean counters at Thinkbox and Nielsen.
The wee bump was helped along by new advertisers, including websites such as Google and Groupon, as well as returning firms that hadn't booked an ad for at least five years. These 887 advertisers boosted the revenue haul by 2.6 per cent.
Google used to refuse to place its own adverts, claiming that its awesome Chocolate Factory rep would maintain its web behemoth status until the end of time. But it's changed its tune in the last few years and started ramping up its marketing spend in all areas, including most recently slots on the telly for its web browser Chrome and Ice Cream Sandwich flagship mobe the Galaxy Nexus.