Its a well written article... and the metrics example shows that very small, mostly unnoticeable tweaks, can have a sizable effect on incomes.
@mhansen - Agree - not sure if I'm more surprised by some the comments that follow the article or the content itself. The growth seems questionable vs. the decline. Maybe buying their stock would have been a better idea than starting a business.
This relates to the thread "Ecommerece where it is going"
Do no evil my arse.
|This relates to the thread "Ecommerece where it is going" |
I am not sure if it will go that direction and for how long. You see there are many other factors - lots of these articles don't even mention - who have great potential and can shift the balance of what you see today. This is not about other search engines or online social networks.
For example, have you considered what's going on with the browsers? They are the medium to connect to a search engine. They can transparently pull very accurate search results from anywhere, without surrounding ads and without using the same SE. So if users see more benefits using a browser rather than accessing the search engine page directly it can change all this.
|They can transparently pull very accurate search results from anywhere, without surrounding ads and without using the same SE. |
You're assuming people (the general public) are smart enough to realize this. Most people go for convenience and use what ever search engine their device defaults to.
Right now, they are not because as you said they don't know it. But that doesn't mean companies behind browsers can't "help" them realize it because they open their browsers first. (Although google with chrome is one of them).
Since online search has become so profitable, any browser could release its next version with a browser search page displayed by default. And could connect to whatever data centers they want or agree to behind the scenes. Users will try it for sure, if they like the results they will stick to it.
Something like this will create a completely different level of competition.
Kind of a site note...but I actually don't think Chrome was or is primarily about controlling the default search option for lazy users. Google actually has reached a critical mass, where I don't think this is a huge worry. What probably DOES keep google execs TERRIFIED is in the future a widely implemented adblock system that blocks google ads. If that ever happens, it's game over for google (at least as a fortune 100 company). It could happen with firefox, safari or IE. With chrome, google can be assured that their ads will never be blocked...this is probably the real reason they are so desperate to get people to use this browser that they use valuable advertising real estate for IE users to push it and they even do tv ads for chrome (something they HATE doing historically).
I thought browsers would had moved faster into the online search game precisely because of the market but not sure what's holding them back. Resources perhaps. Imagine you have webgl functional for the latest browser versions once utilized it will be a completely different experience doing online shopping than what we see today. And with endless competition.
I also don't rule out other players including and not only, ISPs, smartphone and netbook manufacturers/providers they all have the opportunity to give the user what he wants by searching online. Including ads of course which is one method of ROI.
|desperate to get people to use this browser that they use valuable advertising real estate for IE users to push it |
Yes I've seen it every time I use IE (or just send the IE headers with any browser to see it). Did they publish any stats, how successful that is so far?
Given the fact that G's "black box" is impenetrable, reports like this are possible... we're left with guessing based on the overt facts available without any real understanding of "how it works."